Founded by two partners in 1992, Portico Design Group is a Vancouver-based, full-service interior design firm specializing in multi-family, resort, and hotel developments in Canada and internationally. Throughout its 20-year history, Portico has built a reputation as a trustworthy brand with consistently high-quality standards and service. Word of mouth has been the primary means of new client acquisition.
However, with recent market and economy changes, the company decided to diversify into new and different clientele—a challenging task to tackle with a stale identity and old marketing materials. Both the Portico logo and website were dated and no longer accurately conveyed the expertise and refined approach of the business, their vision, beliefs, creativity, or values. In addition, the website was no longer maintainable, and not readily accessible by current mobile devices.
Portico Design Group faced a challenge not unfamiliar to many prestigious and well-established professional services firms of their calibre. When Portico first started, the brand was closely tied to the personal brand of the founding principal. Twenty years later, this was no longer true: the firm’s output and reputation is composed of all of Portico’s staff.
We conducted staff, vendor, and client surveys, followed by an intensive brand discovery process. This lead us to several key insights that drove the new website content strategy and design, including introducing a more user-friendly content management system that gives administrative power back to Portico to manage their online presence. The new work is an outward expression of the fresh, fun, and modern attitude of everyone who works at Portico—not just the owners.
Besides a refreshed brand identity, stationery, and related materials, we provided Portico with a website oriented toward their desired clientele that shows not just their work, but reveals some of the fun personality behind the scenes too. The new website is hosted on a secure and an easy-to-use content management system and is fully responsive, optimized, and mobile-compliant. Users have quick access to key areas of the site with minimal clicks, yet the site is intended to encourage exploration too.
We also implemented a social media strategy for Portico to fuel the their online presence and promote team involvement. The benefits of implementing visually based sharing sites like Pinterest were also impossible to ignore here. In fact, the principals and staff so thoroughly embraced this they went from zero social network pages to five (Facebook, Twitter, Flickr, Houzz and LinkedIn) on their new site. Portico now has an online experience much more aligned with the group of talented and fun-loving people of which it is comprised.
Launch website: porticodesign.com
More Case Studies
Who doesn't want to "live pleasant"? Crafting an illuminating brand for a Vancouver-based developer.
A sharp, credible brand for the future face of financial analytics software.
Making the connection between corporate growth and community engagement.
Taking curiosity to the next level: Generating community engagement and excitement for major civic infrastructure.
An architectural practice with an eye to the future, exploring an unconventional online experience and break from the constraints of conventional practice.
A new era: Marking the transition from their first 60 years to their next; a new brand strategy and identity brings balance to one of Vancouver’s oldest architecture firms.
A step ahead: Making an impact while maintaining a disruptive and design-driven brand.
Creating flow for the Columbia Basin Trust: Respecting a legacy treaty, and mapping out a brand new identity for the future of an integral regional organization.
More than a superficial look in the mirror—a new era for this top AEC firm brings new meaning to the word ‘better’.
From one to many: An architectural icon grows from a brand of one man to a mature and experienced design team.
Putting a development on the map in a neighbourhood worth stopping in.
From six to one: A brand new national architectural practice comes together from a collection of unique firms. It’s a substantial task, with significant potential.
Disruptive, designed, distinct. Building a solid brand for revolutionary commercial lighting technology.
A makeover for a highly successful 50 year old company adds mettle to metal—copper alloys to be precise.
Considered environments. Spaces revealed. Rebranding a top architectural firm.
Paving the way for a local success story to go from one backyard BobCat to major civil construction contractor.
A liberating identity for Canada's newest entrant into mobile phone services.
Renovate or rebuild was the question we considered in positioning these Calgary-based architects.
Re-engineering success. Opening new paths to the future for a mechanical engineering firm.
Asking the right question reveals innovative thinking for this engineering website redesign.
West End Living—Redefined. A boutique building offering lifestyle, comfort, & convenience for a modern lifestyle.
The construction of a world-class signature building leads this Vancouver icon to a fresh, re-imagined website experience.
Turning a corner on real estate marketing and creating a new District in our very own neighbourhood.
Driven to succeed: Reinventing a forest products legacy into a high-demand, technology-focused renewable fuels dynasty.
Giving rise to a uniquely progressive and green-focused community on Burnaby Mountain.
Bringing brand flow and a new identity for a company that’s all about measuring and controlling flow.
Reviving a historic brand for a top collegiate athletic department brings on a win.
Many architects express thoughts & stories purely through the buildings they create. Not so here.
A leading architecture school gets a website bound to boost admissions.
It started with giving this law firm an actual name, not just a long list of partners' names.
A brand evolution leads to a website as unique as the buildings this architecture firm designs.
Re-engineering an engineering firm's website to better better reflect their mission and services.
From plastic boxes to technology solutions; increasing the marketing bandwidth of a manufacturing company to deliver a competitive edge in telecommunications.
A cute little Inuit character, a reindeer and a robot transform the holidays for this leading electronics retailer.
Global brand building by design. Shining the best light on luminaires targeted to architects and interior designers.
A connection to our past. Leveraging local history for an authentic pizza and old world Italian cuisine neighbourhood experience.
After launching this coffee company's new identity we take our morning coffee much more seriously.
Walking the fine line from grape to bottle. A talented couple take on the best of BC wine.
Rebel. Ignite. Commit. A fitness company starts over with a new strategy, brand, website and iPhone app
We ask ourselves, "What would Jesus do?" for this online social network site identity.
From deep space to exploring the potential, dreams, aspiration, creativity and imagination of an entertainment company.
Bringing a regional library system into the 21st century. Looking beyond books and exploring semaphores.
The latest in printing technology piggy backs on rock posters by legend Bob Masse.
The more we know, the better we eat. Merging technology with the sustainable farming methods of our past is our future.
‘In the Kitchen’ goes independent. Taking the Industrial Brand food blog to the next level.
Overcoming ubiquitous postal imagery and brand confusion with a little green ball.