Industrial Brand had the pleasure of working with Amacon previously on projects such as District, so we were used to realizing the vision that makes them stand out—a desire to capture the essence of each neighbourhood they develop in. This time around, Amacon’s latest condo project was to go up in the West End and offer an alternative from the typical expensive condos that litter downtown, yet an upgrade from the older buildings in the West End. Instead of stressful and pricey downtown living, the development would give people a comfortable hub of affordability and sophistication, simultaneously capturing the community of the West End and the energy of living downtown. The building would appeal to those who had left the West End for more modern living conditions, but missed the lifestyle; and those residents of the West End who were ready to live in an environment more fit to our contemporary lifestyles.
Since this project aimed to capture the spirit of the West End, we first played with incorporating the history of the location as well as the spirit of the community. Since 1957, the location had been occupied by an electronics store, Commercial Electronics. Thus, our naming process began with the concepts of electricity, music, and energy, with a naming identity matrix completed by staff evaluating potential names out of 10 under categories such as appearance, distinctiveness, depth, energy, humanity, positioning, and sound. After much deliberation, we went in a different direction, settling on the name Modern to communicate a balance of quality and functionality, and all the efficiency, convenience, and comfort once could want for a modern lifestyle. The tagline, “West End Living – Redefined”, ideally conveys the comfort and convenience of living yet forward-thinking personality of Modern.
We provided Amacon Modern with a logo, website, stationery, advertisements, registration cards, and even floor plans. To ensure the online marketing fully reached target audiences, we created a fully responsive website that adjusts to any browser size, including an optimized mobile experience. Our work achieved Modern’s goal of communicating that Modern is a boutique building that offers efficiency, lifestyle, comfort, and convenience – everything one could want for a modern lifestyle. The older buildings in the West End were once modern, too; but now, what we need from our living spaces has changed. We eat out more. We are busier. We live by a different set of rules—and that’s what Modern understands and caters to.
Launch website: modernwestend.com
More Case Studies
Making the connection between corporate growth and community engagement.
Taking curiosity to the next level: Generating community engagement and excitement for major civic infrastructure.
An architectural practice with an eye to the future, exploring an unconventional online experience and break from the constraints of conventional practice.
Who doesn't want to "live pleasant"? Crafting an illuminating brand for a Vancouver-based developer.
A sharp, credible brand for the future face of financial analytics software.
A new era: Marking the transition from their first 60 years to their next; a new brand strategy and identity brings balance to one of Vancouver’s oldest architecture firms.
A step ahead: Making an impact while maintaining a disruptive and design-driven brand.
Creating flow for the Columbia Basin Trust: Respecting a legacy treaty, and mapping out a brand new identity for the future of an integral regional organization.
More than a superficial look in the mirror—a new era for this top AEC firm brings new meaning to the word ‘better’.
From one to many: An architectural icon grows from a brand of one man to a mature and experienced design team.
Putting a development on the map in a neighbourhood worth stopping in.
From six to one: A brand new national architectural practice comes together from a collection of unique firms. It’s a substantial task, with significant potential.
Disruptive, designed, distinct. Building a solid brand for revolutionary commercial lighting technology.
A makeover for a highly successful 50 year old company adds mettle to metal—copper alloys to be precise.
Considered environments. Spaces revealed. Rebranding a top architectural firm.
Paving the way for a local success story to go from one backyard BobCat to major civil construction contractor.
A liberating identity for Canada's newest entrant into mobile phone services.
Renovate or rebuild was the question we considered in positioning these Calgary-based architects.
Re-engineering success. Opening new paths to the future for a mechanical engineering firm.
Asking the right question reveals innovative thinking for this engineering website redesign.
Repositioning an interior design firm as a collaborative business with years of experience & high professional standards.
The construction of a world-class signature building leads this Vancouver icon to a fresh, re-imagined website experience.
Turning a corner on real estate marketing and creating a new District in our very own neighbourhood.
Driven to succeed: Reinventing a forest products legacy into a high-demand, technology-focused renewable fuels dynasty.
Giving rise to a uniquely progressive and green-focused community on Burnaby Mountain.
Bringing brand flow and a new identity for a company that’s all about measuring and controlling flow.
Reviving a historic brand for a top collegiate athletic department brings on a win.
Many architects express thoughts & stories purely through the buildings they create. Not so here.
A leading architecture school gets a website bound to boost admissions.
It started with giving this law firm an actual name, not just a long list of partners' names.
A brand evolution leads to a website as unique as the buildings this architecture firm designs.
Re-engineering an engineering firm's website to better better reflect their mission and services.
From plastic boxes to technology solutions; increasing the marketing bandwidth of a manufacturing company to deliver a competitive edge in telecommunications.
A cute little Inuit character, a reindeer and a robot transform the holidays for this leading electronics retailer.
Global brand building by design. Shining the best light on luminaires targeted to architects and interior designers.
A connection to our past. Leveraging local history for an authentic pizza and old world Italian cuisine neighbourhood experience.
After launching this coffee company's new identity we take our morning coffee much more seriously.
Walking the fine line from grape to bottle. A talented couple take on the best of BC wine.
Rebel. Ignite. Commit. A fitness company starts over with a new strategy, brand, website and iPhone app
We ask ourselves, "What would Jesus do?" for this online social network site identity.
From deep space to exploring the potential, dreams, aspiration, creativity and imagination of an entertainment company.
Bringing a regional library system into the 21st century. Looking beyond books and exploring semaphores.
The latest in printing technology piggy backs on rock posters by legend Bob Masse.
The more we know, the better we eat. Merging technology with the sustainable farming methods of our past is our future.
‘In the Kitchen’ goes independent. Taking the Industrial Brand food blog to the next level.
Overcoming ubiquitous postal imagery and brand confusion with a little green ball.