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Henriquez Partners Architects

Marketing Communications, Website

Many architects express thoughts & stories purely through the buildings they create. Not so here.

CHALLENGE

Vancouver-based Henriquez Partners Architects asked us to recreate their online presence via a clean, modern web interface. Their goal was to showcase their studio and some of their recent projects.

For many architects, the thoughts and stories they have to tell are often left to be expressed solely by the buildings they create. As creative professionals, there aren’t many architects who don’t fill notebooks with sketches and thoughts. This was especially true of Gregory Henriquez. With the notebook as inspiration, we set out to provide a digital outlet for Gregory and his team’s prolific analogue output in tandem with a new portfolio website for the firm.

APPROACH

The blog, called Archimemo, functions as a modern upgrade to the old fax blast newsletters Gregory used to send to the industry, and lets him and his staff speak their minds on any topic. But it goes beyond that. Through some careful analysis and planning, we created an editorial method of promoting certain posts from the text-based blog format to their Flash-based website via what we called “the tunnel” using RSS. Specific posts that directly relate to a project are ported and represented on the main Henriquez portfolio website, lending a deeper understanding to the process and the project than is usually seen on other architect sites.

RESULTS

The final result is two sites that are linked, yet function independently of one another when required, since the opions expressed on Archimemo are not always the ones Henriquez wants directly in front of clients. The primary corporate website is presented as simple and elegant with large images of the firm’s work, deep content, and an underlying content management system that allows the client complete control of their online presence.

“We are so very happy with our new website and blog. Industrial Brand delivered exactly what they promised.” – Gregory Henriquez, Managing Partner, Henriquez Partners Architects

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