As a growing international financial analytics software company, FINCAD needed to enliven its brand platform, identity and marketing collateral in order to properly position itself to its large, institutional target audience. In the brand evolution, FINCAD was also looking for clear and flexible brand guidelines to direct and inform future product, messaging and collateral development.
We started with a complete audit of FINCAD’s existing brand materials to identify inconsistencies and opportunities. Consistency was was a large factor while developing clear, simple specifications and standards, specifically because we needed to keep things easy to use for FINCAD’s growing team.
Rather than start from scratch, our approach was to save as much of the identity’s existing equity and brand recognition as we could. Our updates included improving the structure and legibility of the logo, cleaning up form and line and making typographic improvements. Next, we updated the colour palette to add vibrancy while ensuring consistency amongst different media such as between print and web. We also created an extended colour palette of complementary secondary brand colours along with brand elements to be used in communication materials.
As we moved through the process, document by document, we updated and redesigned the marketing and sales collateral. In every instance, we ensured the new templates were flexible and easy to use for staff.
As FINCAD is an international company, we had to think beyond the North American audience and address the myriad of needs of European and Asian customers. Ultimately, this required managing a variety of stationery sizes and web requirements. Documents (electronic and printed) were produced in multiple formats, and the website was constructed to allow for globalization and adaptation for other languages and content.
The FINCAD identity is now consistent across all brand assets, from business cards to whitepaper templates and the website. The result is an identity and marketing communications program that stands out among FINCAD’s homogenized competitors. Additionally, the creation of a Managed Brand online styleguide centralizes all the brand assets and is easy to access by the whole team. FINCAD has grown up, and the updates inspire trust from new and potential clients. It’s a strong foundation for future growth.
More Case Studies
Making the connection between corporate growth and community engagement.
Taking curiosity to the next level: Generating community engagement and excitement for major civic infrastructure.
An architectural practice with an eye to the future, exploring an unconventional online experience and break from the constraints of conventional practice.
Who doesn't want to "live pleasant"? Crafting an illuminating brand for a Vancouver-based developer.
A new era: Marking the transition from their first 60 years to their next; a new brand strategy and identity brings balance to one of Vancouver’s oldest architecture firms.
A step ahead: Making an impact while maintaining a disruptive and design-driven brand.
Creating flow for the Columbia Basin Trust: Respecting a legacy treaty, and mapping out a brand new identity for the future of an integral regional organization.
More than a superficial look in the mirror—a new era for this top AEC firm brings new meaning to the word ‘better’.
From one to many: An architectural icon grows from a brand of one man to a mature and experienced design team.
Putting a development on the map in a neighbourhood worth stopping in.
From six to one: A brand new national architectural practice comes together from a collection of unique firms. It’s a substantial task, with significant potential.
Disruptive, designed, distinct. Building a solid brand for revolutionary commercial lighting technology.
A makeover for a highly successful 50 year old company adds mettle to metal—copper alloys to be precise.
Considered environments. Spaces revealed. Rebranding a top architectural firm.
Paving the way for a local success story to go from one backyard BobCat to major civil construction contractor.
A liberating identity for Canada's newest entrant into mobile phone services.
Renovate or rebuild was the question we considered in positioning these Calgary-based architects.
Re-engineering success. Opening new paths to the future for a mechanical engineering firm.
Asking the right question reveals innovative thinking for this engineering website redesign.
West End Living—Redefined. A boutique building offering lifestyle, comfort, & convenience for a modern lifestyle.
Repositioning an interior design firm as a collaborative business with years of experience & high professional standards.
The construction of a world-class signature building leads this Vancouver icon to a fresh, re-imagined website experience.
Turning a corner on real estate marketing and creating a new District in our very own neighbourhood.
Driven to succeed: Reinventing a forest products legacy into a high-demand, technology-focused renewable fuels dynasty.
Giving rise to a uniquely progressive and green-focused community on Burnaby Mountain.
Bringing brand flow and a new identity for a company that’s all about measuring and controlling flow.
Reviving a historic brand for a top collegiate athletic department brings on a win.
Many architects express thoughts & stories purely through the buildings they create. Not so here.
A leading architecture school gets a website bound to boost admissions.
It started with giving this law firm an actual name, not just a long list of partners' names.
A brand evolution leads to a website as unique as the buildings this architecture firm designs.
Re-engineering an engineering firm's website to better better reflect their mission and services.
From plastic boxes to technology solutions; increasing the marketing bandwidth of a manufacturing company to deliver a competitive edge in telecommunications.
A cute little Inuit character, a reindeer and a robot transform the holidays for this leading electronics retailer.
Global brand building by design. Shining the best light on luminaires targeted to architects and interior designers.
A connection to our past. Leveraging local history for an authentic pizza and old world Italian cuisine neighbourhood experience.
After launching this coffee company's new identity we take our morning coffee much more seriously.
Walking the fine line from grape to bottle. A talented couple take on the best of BC wine.
Rebel. Ignite. Commit. A fitness company starts over with a new strategy, brand, website and iPhone app
We ask ourselves, "What would Jesus do?" for this online social network site identity.
From deep space to exploring the potential, dreams, aspiration, creativity and imagination of an entertainment company.
Bringing a regional library system into the 21st century. Looking beyond books and exploring semaphores.
The latest in printing technology piggy backs on rock posters by legend Bob Masse.
The more we know, the better we eat. Merging technology with the sustainable farming methods of our past is our future.
‘In the Kitchen’ goes independent. Taking the Industrial Brand food blog to the next level.
Overcoming ubiquitous postal imagery and brand confusion with a little green ball.