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Realizing brand and marketing potential for built environment professionals.

 

We won’t bore you with some clever venn diagram or rhetoric claiming that our design process is superior to any other. The reality is that our team, collective experience and perspective, and exemplary project management is what leads to a track record of consistent success. Great ideas can come from anywhere. But, when they come from us, they originate from solid research and strategic thinking.

Our Approach to Your Project

Making the right choices to solve business problems is not a random exercise: it’s an application of process that leads to a rational conclusion. Our years of experience have led us to a refined methodology that delivers uncompromising results—let us explain…

Our Approach to Your Project

Making the right choices to solve business problems is not a random exercise: it’s an application of process that leads to a rational conclusion. Our years of experience have led us to a refined methodology that delivers uncompromising results—let us explain…

Our Design Process

We’re dedicated to applying tangible process and solid strategy to the work we do. Whether it’s a naming, identity or website design project, we delve into levels of discovery, research, questioning and thought well before we start designing. What we’re seeking is substance, because without it, how effective can the work really be?

Problem Analysis

  • 0. Phase Zero
    • 0.1 Initiate
      Initial engagement, project planning and kick off session to understand your goals, key communication objectives, and opportunities. Download our Brand Strength Assessment Worksheet here.
    • 0.2 Research & Listen
      Brand audit, competitive analysis, market research, office/site visit, stakeholder interviews, brand immersion, analysis findings. 
    • 0.3 Plan
      Presentation of opportunities and recommendations (scope of work, estimates and timelines). 

Brand Project

  • 1. Creating the Brand
    • 1.1 Brand Investigation
      Brand discovery session with you and key stakeholders/management.
    • 1.2 Brand Definition
      Development of actions, story, and filters, brand language, e.g., tagline and boiler language).
    • 1.3 Brand Creation
      Name generation, screening, and trademark testing. Idea generation. Identity concepts.
    • 1.4 Market Strategy and Content Planning
      Integration with existing marketing communications plan. Social media strategy. Brand launch strategy. Online marketing (SEO) strategy. Print and web content strategy and planning. Website Phase Zero.
  • 2. Activating the Brand
    • 2.1 Identity Creation
      Creative brief, identity system development, and refinement.
    • 2.2 Touchpoint Application
      Application of concepts, iterations, and final design proofs (print and web), style guide creation.
  • 3. Delivering the Brand
    • 3.1 Production and Quality Control
      Studio layout production of digital files, project management, and print/web production of brand touchpoint assets and delivery.
    • 3.2 Brand Launch
      Internal and external launch planning and development of launch materials, announcements, and any internal/external communications as required.
    • 3.3 Brand Maintenance
      Ongoing council to support you in effectively maintaining your new brand—including website management, social media creation (if required), recurring audit of brand and marketing materials.

Project Completion

  • 4. Completion
    • 4.1 Post-Analysis Feedback
      Project and service review with you to ensure ongoing quality standards.
    • 4.2 Joint Marketing Opportunities
      Casestudy and imagery published to social media channels, awards shows, and Industrial Brand website for client/Industrial Brand recognition.

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