Like many companies founded by smart people with good ideas, eventually success follows. That’s precisely the story behind Alberta-based Municipal Solutions. We helped the company transition from those early beginnings into a new identity better suited to their future as an industry leader in the bulk water and fluid distribution, and fluid receiving, stations.
It did not require an extensive process to reveal that the name Municipal Solutions did little to identify the unique nature of what the company actually makes, does and installs for its clients. Nor did it distinguish them from their competition. However, through the process of research and discovery, we were able to uncover insights into the people, processes, technologies and internal and external perceptions that led us all to a much better understanding of what was required. It also unified management and staff around common goals and messages.
The first piece of the identity was a new name: Flowpoint Systems. It speaks to the advanced hardware and technologies around flow measurement and accountability in the variety of industries they serve, and gives them enough flexibility to expand their products in function and to different sectors.
The name only tells a part of the story: we needed to reveal the high value placed on the attention to detail and the genuine care of the people in the company to each other and those they serve. This was not going to happen using ubiquitous waterdrops, blue waves and related visual language being served up by companies with the word “flow” in common. Rather, we felt it important to we represent the idea of flow as a concept, a system and a technology, rather than a specific physical product.
The result is a consistent, more science and technology-forward identity that culminates in the new website, a clean, clear and focused expression of their work and results. We like to think that the result is a brand that really ‘flows’ for this burgeoning company.
“I am extremely happy with the results. It was a long journey but it was great working with you all. Thank you all very much for your work, excitement, passion and understanding of our unique business.” — Jay Morrison, Vice President and Customer Care Manager, Flowpoint Environmental Systems
Launch website: flowpointsystems.com
More Case Studies
Making the connection between corporate growth and community engagement.
Taking curiosity to the next level: Generating community engagement and excitement for major civic infrastructure.
An architectural practice with an eye to the future, exploring an unconventional online experience and break from the constraints of conventional practice.
Who doesn't want to "live pleasant"? Crafting an illuminating brand for a Vancouver-based developer.
A sharp, credible brand for the future face of financial analytics software.
A new era: Marking the transition from their first 60 years to their next; a new brand strategy and identity brings balance to one of Vancouver’s oldest architecture firms.
A step ahead: Making an impact while maintaining a disruptive and design-driven brand.
Creating flow for the Columbia Basin Trust: Respecting a legacy treaty, and mapping out a brand new identity for the future of an integral regional organization.
More than a superficial look in the mirror—a new era for this top AEC firm brings new meaning to the word ‘better’.
From one to many: An architectural icon grows from a brand of one man to a mature and experienced design team.
Putting a development on the map in a neighbourhood worth stopping in.
From six to one: A brand new national architectural practice comes together from a collection of unique firms. It’s a substantial task, with significant potential.
Disruptive, designed, distinct. Building a solid brand for revolutionary commercial lighting technology.
A makeover for a highly successful 50 year old company adds mettle to metal—copper alloys to be precise.
Considered environments. Spaces revealed. Rebranding a top architectural firm.
Paving the way for a local success story to go from one backyard BobCat to major civil construction contractor.
A liberating identity for Canada's newest entrant into mobile phone services.
Renovate or rebuild was the question we considered in positioning these Calgary-based architects.
Re-engineering success. Opening new paths to the future for a mechanical engineering firm.
Asking the right question reveals innovative thinking for this engineering website redesign.
West End Living—Redefined. A boutique building offering lifestyle, comfort, & convenience for a modern lifestyle.
Repositioning an interior design firm as a collaborative business with years of experience & high professional standards.
The construction of a world-class signature building leads this Vancouver icon to a fresh, re-imagined website experience.
Turning a corner on real estate marketing and creating a new District in our very own neighbourhood.
Driven to succeed: Reinventing a forest products legacy into a high-demand, technology-focused renewable fuels dynasty.
Giving rise to a uniquely progressive and green-focused community on Burnaby Mountain.
Reviving a historic brand for a top collegiate athletic department brings on a win.
Many architects express thoughts & stories purely through the buildings they create. Not so here.
A leading architecture school gets a website bound to boost admissions.
It started with giving this law firm an actual name, not just a long list of partners' names.
A brand evolution leads to a website as unique as the buildings this architecture firm designs.
Re-engineering an engineering firm's website to better better reflect their mission and services.
From plastic boxes to technology solutions; increasing the marketing bandwidth of a manufacturing company to deliver a competitive edge in telecommunications.
A cute little Inuit character, a reindeer and a robot transform the holidays for this leading electronics retailer.
Global brand building by design. Shining the best light on luminaires targeted to architects and interior designers.
A connection to our past. Leveraging local history for an authentic pizza and old world Italian cuisine neighbourhood experience.
After launching this coffee company's new identity we take our morning coffee much more seriously.
Walking the fine line from grape to bottle. A talented couple take on the best of BC wine.
Rebel. Ignite. Commit. A fitness company starts over with a new strategy, brand, website and iPhone app
We ask ourselves, "What would Jesus do?" for this online social network site identity.
From deep space to exploring the potential, dreams, aspiration, creativity and imagination of an entertainment company.
Bringing a regional library system into the 21st century. Looking beyond books and exploring semaphores.
The latest in printing technology piggy backs on rock posters by legend Bob Masse.
The more we know, the better we eat. Merging technology with the sustainable farming methods of our past is our future.
‘In the Kitchen’ goes independent. Taking the Industrial Brand food blog to the next level.
Overcoming ubiquitous postal imagery and brand confusion with a little green ball.