When you attend marketing seminars, or listen to a webinar, some of the speakers and presentations are inspirational and refreshing. Some are not and come across as fake and shamelessly self-serving. All of this is due to one main reason: a lack of authenticity. Authenticity is a popular term among marketers. The fact is, consumers and clients […]
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“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what graphic designers do too much? Design graphics. Graphic designers tend to dive into projects without questioning or validating the problem at hand, as though they have all the information and training needed to solve the problem […]
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We’re often asked about how Industrial Brand does business development and finds our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that always gets met with raised eyebrows is the fact that we’re sort of picky about the clients we DO work with and how often we actually decline work.
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I’ve often told clients that “brand” lives and dies at the lowest levels of their organizations, and can even be found in how a receptionist or shipping clerk answers the phone and treats people. Today I phoned a large architecture firm and was met with “Good afternoon, XXX Architecture” in a solemn tone of voice. […]
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That image and headline got your attention, didn’t it? Good design should do more than just get your attention, but advertising campaigns and communication design often fail. Here are five steps to keep in mind so your communication design is effective.
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A conversation with two real estate marketing moguls on how knowing when to say no (and having the guts to do it) can increase your business prospects.
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Hop onto Google, search for ‘Industrial Brand’, and this is what you will see. Do you see the box to the right of all of the search results featuring some basic information about our firm? That box is Google’s knowledge graph, and on top of showing our address, photos, and location, you now also have the option to […]
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Last May, we attended KA Connect in San Francisco and felt it was one of the best events we’d attended in recent memory. The event, hosted by KA Architecture (creators of the A/E social intranet platform Synthesis) was entertaining, participatory and highly informative mix of ideas, strategies, tactics, and discourse. KA Connect offered wisdom from a range […]
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SEO should be an important part of an overall marketing strategy. Integrated and executed well, it can help your company win work, profit, and grow.
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We recently conducted a webinar about branding your firm. This was our most successful webinar to date, and we had a number of people interested in learning more. Here are a few of the most asked questions from the webinar, along with some content we didn’t get a chance to cover. Define a brand. Words […]
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The Government of Canada is exploiting students, harming the Canadian design industry, and potentially putting the country’s brand identity at risk, all in the name of “engaging youth”. In 2017, Canada celebrates 150 years since Confederation. This is an opportunity to build national pride and create a lasting legacy, while showcasing great Canadian design. The government’s […]
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Using other people’s pictures can result in a copyright infringement lawsuit. Beware and take steps to make sure this never happens to you.
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