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Posts By: Mark Busse

Authenticity – the magic ingredient for your brand

When you attend marketing seminars, or listen to a webinar, some of the speakers and presentations are inspirational and refreshing. Some are not and come across as fake and shamelessly self-serving. All of this is due to one main reason: a lack of authenticity. Authenticity is a popular term among marketers. The fact is, consumers and clients […]

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The power of ‘I don’t know’

“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what graphic designers do too much? Design graphics. Graphic designers tend to dive into projects without questioning or validating the problem at hand, as though they have all the information and training needed to solve the problem […]

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Do Clients Choose Us, or Do We Choose Clients?

We’re often asked about how Industrial Brand does business development and finds our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that always gets met with raised eyebrows is the fact that we’re sort of picky about the clients we DO work with and how often we actually decline work.

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BRANDING IS A VERB, NOT A NOUN.

I’ve often told clients that “brand” lives and dies at the lowest levels of their organizations, and can even be found in how a receptionist or shipping clerk answers the phone and treats people. Today I phoned a large architecture firm and was met with “Good afternoon, XXX Architecture” in a solemn tone of voice. […]

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Five Steps Towards Better Communication Design

That image and headline got your attention, didn’t it? Good design should do more than just get your attention, but advertising campaigns and communication design often fail. Here are five steps to keep in mind so your communication design is effective.

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Invite Google Business View into Your Office

Hop onto Google, search for ‘Industrial Brand’, and this is what you will see. Do you see the box to the right of all of the search results featuring some basic information about our firm? That box is Google’s knowledge graph, and on top of showing our address, photos, and location, you now also have the option to […]

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KA Connect 2015 a great option for AEC firms

Last May, we attended KA Connect in San Francisco and felt it was one of the best events we’d attended in recent memory. The event, hosted by KA Architecture (creators of the A/E social intranet platform Synthesis) was entertaining, participatory and highly informative mix of ideas, strategies, tactics, and discourse. KA Connect offered wisdom from a range […]

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What’s your brand got to do with it?

We recently conducted a webinar about branding your firm. This was our most successful webinar to date, and we had a number of people interested in learning more. Here are a few of the most asked questions from the webinar, along with some content we didn’t get a chance to cover. Define a brand. Words […]

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