The following article by Mark Busse was published on December 9, 2013 in Design Edge Canada Magazine. As a young design producer I was convinced my job was to keep clients happy. To service them to death. To deliver what they asked for on time, on budget, and with a smile. I also thought it […]
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The dauntingly huge Dreamforce 2013 conference made it clear Saleforce has become much more than a CRM, but its numerous products can be confusing, requiring planning and guidance to implement as a valuable part of a business development strategy.
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What do you see as the single greatest challenge influencing the growth of your AEC practice in the next five years?
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Branding strategies help firms makeover their image and develop fresh appeal for Gen-Y employees and clients.
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AEC professionals are typically apprehensive to try anything new and there is a long tradition of naming their firms after founding partners and pointing to past accomplishments as marketing. It is easier to be understand and be empathetic to AEC clients when we take a moment to look at the factors that played a significant role in the history of marketing in architecture.
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How do you measure design? Valuating (and evaluating) design can be difficult as it isn’t easy to just assign criteria to empirically and impartially quantify—it is often what is “felt” that makes a particular design effective or not. No two people value design in the same way. There is no ruler we can all use. […]
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Walter Brynjolfson’s review of his summer internship at Industrial Brand.
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Michael Green, architectural thought leader and principal at MGA, shares some thoughts on marketing.
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The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine. You don’t need to join a design association. What’s the point? Your time is tight as it is—you have Mad Men episodes to catch up on—and money is even tighter, so why give any of it to a club […]
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The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine and psfk.com My design firm uses six criteria to identify ideal clients and evaluate prospects and opportunities, and as a result we probably end up declining more new work than we accept. Crazy right? Wrong. It took about a […]
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AEC professional services firms have traditionally relied on RFPs, proposals, and referrals to acquire new business, but online marketing needs to play a significant role a firm’s new business strategy if they seek improved growth and profitability. Don’t get left behind.
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The following article by Mark Busse was published in June 2013 on www.designedgecanada.com. Do you remember the first time you watched The Wizard of Oz? I do. I must have been around five years old and I’ll never forget the joy I felt watching Dorothy and Toto meet their friends and sing as they journeyed through […]
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