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Posts By: Mark Busse

Act like an expert, not a designer

The following article by Mark Busse was published on December 9, 2013 in Design Edge Canada Magazine. As a young design producer I was convinced my job was to keep clients happy. To service them to death. To deliver what they asked for on time, on budget, and with a smile. I also thought it […]

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History and Future of Marketing for Architecture Firms

AEC professionals are typically apprehensive to try anything new and there is a long tradition of naming their firms after founding partners and pointing to past accomplishments as marketing. It is easier to be understand and be empathetic to AEC clients when we take a moment to look at the factors that played a significant role in the history of marketing in architecture.

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The Importance of Clarity in Design

How do you measure design? Valuating (and evaluating) design can be difficult as it isn’t easy to just assign criteria to empirically and impartially quantify—it is often what is “felt” that makes a particular design effective or not. No two people value design in the same way. There is no ruler we can all use. […]

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You don’t need to join a design association to succeed

The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine. You don’t need to join a design association. What’s the point? Your time is tight as it is—you have Mad Men episodes to catch up on—and money is even tighter, so why give any of it to a club […]

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When should a designer decline work?

The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine and psfk.com My design firm uses six criteria to identify ideal clients and evaluate prospects and opportunities, and as a result we probably end up declining more new work than we accept. Crazy right? Wrong. It took about a […]

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Look behind the wizard’s curtain to find career satisfaction

The following article by Mark Busse was published in June 2013 on www.designedgecanada.com. Do you remember the first time you watched The Wizard of Oz? I do. I must have been around five years old and I’ll never forget the joy I felt watching Dorothy and Toto meet their friends and sing as they journeyed through […]

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