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Posts By: Mark Busse

Get Connected in Vancouver: seven keys to great networking

The following interview with Mark Busse was published Oct 8, 2012 by Greg Ryder on www.vancitybuzz.com, a valuable online source for Vancouver happenings since 2008. Networking effectively can be a very powerful tool for an individual to improve both their personal and professional lives. Although the long-term rewards developed through networking may be tough to see initially, […]

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My Love/Hate Relationship With Conferences

I’ve been to dozens of conferences in my career, speaking at some and even chairing one myself, and while I love being challenged to consider new ideas and perspectives while meeting likeminded colleagues from my industry and community, I am growing to hate the standard conference format. I’ve attended events hosted by GDC, AIGA, How, […]

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Think Before You Tweet… Or You Might Just Get Fired

Oh, the almighty Internet. How we love and despise thee. As we’re all Facebooking and Tweeting our lives away, it’s out with the days of freedom of expression and in with the days of online community surveillance. Okay, maybe that’s a bit bleak. But as we see again and again, you better be careful about what you do and say on the Internet. It might just cost you your job.

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Watch Your Step Or You’ll Trip Over Design Trends

Designers have been dealing with the issues of trends and style since the inception of graphic design. And anyone reading this will no doubt be familiar with the many trends in brand  identity, web, communication, packaging design, as well as print, advertising, photography, and illustration over the past few years. I’ll skip you the “trends to watch” list and leave that to […]

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Brand Management 101: Styleguides

Imagine you’re a prospective customer or client. You saw a pretty damn sexy poster for a phone company, and it just so happens you’re in need of a new phone contract. You type their URL into Safari, eagerly expecting to find out more… only to find that the colour scheme differs from the poster, the typeface is off, the logo is inconsistent, and the whole thing feels like an entirely different company. Would you still want to trust this company with your money and rely on them for service?

Too often, this inconsistency is the result of forgotten brand standards. It can be tricky to remember all the little things that make your brand what it is, and after some time, the details will start falling through the cracks. That’s why it’s important to invest in a brand manual, or style guide.

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To be more interesting people, we need to be more interested in people

As the 2012 instalment of Interesting Vancouver fast approaches (only a scant few tickets left I think), I’ve found myself explaining a few times recently why I invest the time and energy to co-produce this annual event. I’ve been to enough corporate sponsored, for profit, theme focussed, over structured conferences to choke a pig. Having […]

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On Pablo Ferro, Movie Title Design Magician

I was honoured to be invited by SPARK Animation 2012 to give the introductory remarks before the North American premier of Pablo, a documentary by Richard Goldgewicht about legendary title designer Pablo Ferro. Below are those comments: Good evening. My name is Kyle Cooper. No, no it’s not…I’m just kidding, but the person up here […]

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How to start your own design firm and end up with night terrors.

I was recently honoured to publish another article on Design Edge Magazine’s website, this time entitled Rushing into starting your own design business can turn a dream into a nightmare. To my surprise and delight, one of my industry heros and mentors, David C. Baker, republished the article on his blog under the title Should […]

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Meet Me in Chicago

As an experienced graphic design, branding consultancy and communication firm, we’ve had the pleasure of working with a whole variety of clients. From schools to restaurants to yoga studios, we’ve worked with ‘em all, and have truly enjoyed getting to know many industries. Our expertise, however, lies within servicing likeminded creators and designers in professional service firms. Specifically, we’re talking about architecture, engineering, and construction firms. That’s why we decided to try to expand what we do to a different city; a city with a reputation, a history, and a strong design community. It only made sense to pick Chicago.

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How brands respond when stuff blows up—literally

Let’s face it. Shit happens. Things go wrong. Hopefully not too many times over the lifetime of a company. But it’s in the critical moments after a serious failure of a company to meet its promises where brands can be built or destroyed. It’s terribly easy to point fingers, rant and criticize mercilessly when a […]

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Competitive analysis – a path to mediocrity?

The following article by Mark Busse was published in May 2012 in Design Edge Canada Magazine.   I recently met a fellow design firm owner in the U.S. with a particularly salty view of competitive analysis. In his firm, if a designer is caught going online to research a client’s competition before a concept has […]

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