Mark Busse | Industrial Brand

Canstruction 2012

Once again our team at Industrial Brand helped fight hunger in this year’s 2012 Canstruction Vancouver event.
This time we joined forces with Pacific Blue Cross and Omicron.

When it Comes to Design Research, Clients Aren’t Really Our Clients

Seriously, they’re not. Not really. Think about it. Our clients’ clients are our clients. Before any fellow design instructors flip out, insisting they spend a good deal of time teaching their students how to interview clients, develop target audience personas or write project creative briefs, ask yourself honestly how often this is really done. How frequently […]

Design School Didn’t Tell You…

Design Edge Magazine recently launched a new section on their website and invited my friend David Berman and I to be regular contributors. My column is called Design School Didn’t Tell You… and my first post, This industry will drive you crazy, is below: The graphic design industry has driven me crazy. OK, that might not […]

We’ll design a brand identity, but branding is up to you

Recently a prospective new client asked us some rather pointed questions about the nature of what we provided as brand designers, the difference between branding and marketing, brand identity, as well as some other rather insightful queries. This client was a privately owned, relatively young company experiencing success and growth in their industry, but recognized […]

Sustainable business practices are part of our brand

We are concerned about our impact on the environment and strive to create business practices that support sustainability. In our business we strive to reduce our use of paper and take other steps to control our impact environmentally. It is part of our corporate brand to be aware of sustainable practices. In our role as […]

A Client’s Guide to Web Design

Time and time again when we present websites and online projects to clients we are met with blank stares and questions when we begin talking about the more technical aspects of what we do. From these questions we have developed a few examples of our practice that helps our clients understand why we do what we do.

What Are You Investing In This Year? A lesson in perspective and humility.

I was recently asked to be a presenter at PechaKucha Toronto. Of course it was an honour and, telling myself that these sort of challenges lead to discovery and reward, I happily agreed. As the day grew near I started to fret—OK, I was freaking out a little. Not only was I struggling to find a topic […]

CreativeMornings coming to Vancouver

CreativeMornings is being brought to Vancouver, by our very own Mark Busse. CreativeMornings is a breakfast lecture series started in New York by Tina Roth Eisenberg (@SwissMiss) for creative types happening the first Friday of each month. Each event is FREE of charge (thanks to sponsor support), and includes a 20 minute talk, with the […]

Substance Over Style: Find the best design partner you can

An article titled Substance over Style by our Design Director Mark Busse was featured in an issue of Business In Vancouver’s Adpages Magazine about how businesses can more effectively attract, evaluate and select a design partner. The article (reproduced below) argues that procurement strategies such as RFPs can produce unrewarding outcomes and offers some tips and […]

Interlink Conference: helping designers help people

Speaker Elliot Jay Stocks at the Interlink Conference. Photo by Steve Mynett An edited version of the following article was published on DesignEdgeCanada.com on June 7, 2011: Walking into the Interlink Conference felt a bit like witnessing two worlds collide. Half the audience was the hardcore designer set, with their retro haircuts and designer eyewear, the […]

Interlink Conference: peer-to-peer web design event kicks off

The Interlink Conference started with designers dodging balls The following article was published on DesignEdgeCanada.com on June 2, 2011: Web design veteran Shawn Johnston was frustrated by a lack of local forums for progressive conversation and collaboration aimed at propelling the web from a new industry into a mature and self aware craft. His response to […]

I Have a Proposal For You

After nearly two decades in the design business, we’ve developed a point of view that makes some business people uncomfortable: RFPs are a wasteful, expensive and inaccurate process when hiring a design firm.

Posts By: Mark Busse