Webinar: Build the culture of your firm and your brand will follow


You think you know branding, but are you living your brand? How do you captivate your clients and teams with branding? Brands take focus, strategy and immense resources to do well.

Mark Busse and Ben Garfinkel are 20-year branding experts who will dispel some myths about what thoughtful brand designers actually do. They will clarify the difference between a logo, a brand, and an identity – and ultimately how to implement brand in your organization. The key insight? Brand is all about leadership when it comes to implementation, maintaining internal brand health, and the overall culture within organizations.

In this 60 minute webinar, we will share some ideas about the changing business landscape and challenges companies face when it comes to branding and marketing. We’ll use examples and case studies to explore what it takes to properly implement a great brand and discuss ways to identify and improve brand health, and consider strategies to ignite your workforce so they’re living your brand.

Key takeaways:

  • An understanding of the subtleties of what a brand actually is and how to measure its strength
  • How as a leader, you can keep your brand alive and healthy
  • Key tips to implement or improve your brand from within your organization