Whether you’re just starting a company, or already a success, along the way the decisions you’ve made—or not made—affect the brand you own. Not everyone has the time, expertise and resources to craft, guide and maintain their brand. So how do you tell where your brand is at, and then, what do you do about it?
After this session you’ll:
A brand is not your logo. The deeper you go you’ll see how your brand ties into corporate values as a cultural and operational catalyst.
Initially presented as part of the Incrementa Manufacturing Conference 2016.