Practical tools to assess and grow your brand from the inside out. Whether you’re just starting a company, or already a success, along the way the decisions you’ve made—or not made—affect the brand you own. Not everyone has the time, expertise and resources to craft, guide and maintain their brand. So how do you tell […]
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Our client Fluxwerx Illumination is on a steep upward trajectory. They’ve just won Ernst & Young’s 2016 Emerging Technologies Entrepreneur of the Year. That’s on top of winning a coveted Red Dot design award, followed closely by the planned sale of the company for $85 million—all only five years from inception. Along with our congratulations, […]
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“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what graphic designers do too much? Design graphics. Graphic designers tend to dive into projects without questioning or validating the problem at hand, as though they have all the information and training needed to solve the problem […]
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I’ve often told clients that “brand” lives and dies at the lowest levels of their organizations, and can even be found in how a receptionist or shipping clerk answers the phone and treats people. Today I phoned a large architecture firm and was met with “Good afternoon, XXX Architecture” in a solemn tone of voice. […]
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A conversation with two real estate marketing moguls on how knowing when to say no (and having the guts to do it) can increase your business prospects.
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A no nonsense discussion about the changing business landscape and challenges AEC firms face when it comes to branding and marketing, what it takes to properly implement a great brand, ways to identify and improve brand health, and strategies to ignite your workforce so they’re living your brand.
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Webinar – 31 July 2014, 10:00am PDT There is a long tradition of professional services firms being named after founding partners. As companies grow and change with the times, there are numerous factors and triggering events that lead to questioning old paradigms and reconsidering a firm name: market changes; a partner’s departure or succession plan; and distancing the […]
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Cutting corners with crowdsourcing or even DIY can be expensive when the work purchased turns out to be something that can’t be owned or trademarked.
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Webinar Why having a list of partner names on the door may not work anymore, plus other ‘old’ marketing practices that hold your firm back… and what to do about it. Your professional services firm should be continually growing its expertise and capabilities. Over the past decade, you’ve probably expanded to new markets and added […]
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The purpose of this worksheet is to help assess the current state of the effectiveness of your brand— both positives and negatives. This is not an exhaustive list, and is intended merely as a starting point to identify and evaluate the various primary touch points that should be reviewed. The eventual goal is to find […]
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Long heralded as heroes of innovation, architects and architectural firms are typically afraid to tackle a challenge that may well be the secret to their success—specialization.
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Branding strategies help firms makeover their image and develop fresh appeal for Gen-Y employees and clients.
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