RJC Consulting Engineers Website
Strategy, Interactive
WHERE
RJC Consulting Engineers (Read Jones Christoffersen) is Canada’s oldest engineering firm with offices in Vancouver, Victoria, Nanaimo, Calgary, Edmonton and Toronto. RJC’s previous website was outdated, difficult to navigate, producing ineffective search results and traffic, and was not working well to express their brand message online or attract new clients or applicants.
They came to us to help turn their website from something geared more to documenting their past to one that portrays their future. This meant a website that would make them stand out from their competitors while emphasizing their national scope and many years of experience, while simultaneously presenting a friendly, inviting user experience. Challenges of this site included the various target audiences and numerous contributors to the site across the country.
IDEAS
We employed an up-front discovery and information architecture process that included interviews with various members of their target audiences and a thorough competitive analysis. The new site design brings life to the existing brand, and together with new content and compelling questions to introduce featured projects, delivers on the promise of the firm’s tag line, “Innovative thinking. Practical Results.”. With multiple layers of information and five specific paths of navigational entry, users are able to easily explore and quickly access the dynamic content. The site is hosted on a Drupal content management system so numerous administrators can easily update the site.
WORK
Immediately after launch and initial industry promotion, site traffic began to climb well past previous levels and initial feedback from their clients is extraordinarily positive. Many have commented that it is perhaps the best engineering website in Canada, and internally, this has energized the entire firm.
“This project was a complete success and Industrial Brand was THE best fit for us. Our site is now an interactive journey that promotes RJC as industry leaders and celebrates our people, our partnerships, our projects and our six decades of engineering innovations. Not only has design, taxonomy and functionality improved, but restructured site features such as the intuitive, time-saving web form application are simply brilliant.” - Patricia Glass, Marketing Specialist, RJC Consulting Engineers
Launch website: www.rjc.ca
