Brand Strength Assessment Worksheet

The purpose of this worksheet is to help assess the current state of the effectiveness of your brand— both positives and negatives. This is not an exhaustive list, and is intended merely as a starting point to identify and evaluate the various primary touch points that should be reviewed. The eventual goal is to find opportunities to improve your brand positioning statement, strength, clarity, relevance, and value to your internal and external stakeholders.

Download the Brand-Strength-Assessment-Worksheet