Brand Strategy

HCMA Architecture + Design Website

Challenge “Give me a website that isn’t a website!” was the challenge from HCMA principal Darryl Condon. It meant breaking from the mold of expectation for the website of an architecture practice. The question, “What’s possible?” drove the firm, as well as a desire to become an agent of positive change in the world. The […]

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From six to one: A brand new national architectural practice comes together from a collection of unique firms. It’s a substantial task, with significant potential.

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Columbia Basin Trust

Creating flow for the Columbia Basin Trust: Respecting a legacy treaty, and mapping out a brand new identity for the future of an integral regional organization.

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Tightrope Winery

CHALLENGE With hot dry summer and cold winters, the Naramata Bench in British Columbia produces some of the best wines year after year; but with such fierce competition how do you make a new wine brand stand out? Or, more precisely, how to attract attention as a serious winemaker without resorting to gimmicks that devalue […]

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