Online marketing isn’t a magical solution that instantly generates revenue or boosts sales 100 per cent — but it is a valuable tool and untapped resource manufacturing clients miss out on. It’s a new way of thinking and a new way of doing business, and it can seem like a lot of work to implement. But […]
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When people think about company culture, they tend to think about things like corporate gym memberships, fancy coffee machines, waffle breakfasts, ping pong tables and beer on Friday afternoons. These are great perks. But they’ve become confused with something more vital: your company culture and corporate brand. Perks are great, don’t get us wrong. We […]
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Cutting corners with crowdsourcing or even DIY can be expensive when the work purchased turns out to be something that can’t be owned or trademarked.
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The purpose of this worksheet is to help assess the current state of the effectiveness of your brand— both positives and negatives. This is not an exhaustive list, and is intended merely as a starting point to identify and evaluate the various primary touch points that should be reviewed. The eventual goal is to find […]
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