An unstructured list of experiences, pet peeves, and advice surrounding interactive design and development. Let’s make something clear right now: I’m not a trained web developer. Nor am I any sort of interactive expert in my opinion. But I have been involved in the design and production of websites for clients for many years. So, […]
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UPDATE: We just learned that this brand identity project has been accepted into the upcoming Communication Arts Design Annual. Woot woot! We recently worked on a fascinating branding and interactive design project for an online video sharing social network community about the non-religious aspects of Jesus. Yup, Jesus without the dogma. With a jaded Jew, […]
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Steve did a good job summing up our experiences with his review of the 2008 HOW Design Conference, which I enjoyed, so I won’t double our efforts describing the event here. But as I hear myself responding to so many questions about how I liked the conference, I realize that I have something to say, […]
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This is a list of company names with their name origins explained. Two which I liked were: IKEA — a composite of the first letters in the Swedish founder Ingvar Kamprad’s name in addition to the first letters of the names of the property and the village in which he grew up: Ingvar Kamprad Elmtaryd […]
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I work in a world of data. Most of what I do directly involves the manipulation of data or the transfer of data from A to B. Most of what my clients do is manipulate or transfer data from A to B. Indeed, most of my clients are paid by their clients to manipulate data […]
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Trinity Western University (TWU) launched their contemporary new Spartans Athletics logo, designed by the team at Industrial Brand. The new logo, meant to symbolize modern day warriors, has been well received by faculty, students, alumni and the public as reported in this Langley Advance article, with TWU Athletics Director Murray Hall calling the new identity […]
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Serifs, sans serifs, baselines, kerning, leading, rhythm, contrast, readability, hierarchy. These are all concepts that trained graphic designers who specialize in print are well aware of, but seldom applied to the web. Why is that? For a start, setting type online can be rather tedious and unpredictable. It’s also something not often taught to web […]
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We’re very proud of our partnership with the Fraser Valley Regional Library (FVRL) and their new identity system and logo we launched for them recently. One of the oldest and largest library networks in Canada, FVRL came to Industrial Brand with the challenge of updating their identity across all fifteen branches of their network. With […]
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I’ve always appreciated defined methodologies and well documented processes with steps, procedures and documentation. It’s long been an accepted approach to developing design or technology solutions. And nowhere has this been more true than with web and software development. But these days, with Agile Programming and Open Source Communities combined with the mind-boggling rate of […]
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I love architecture. Heck, at one point in my life my goal was to become an architect. So when I was invited to attend an installment of CBC’s Studio One Book Club to meet and hear renowned philosopher and historian Alain de Botton discuss his new book The Architecture of Happiness, I was hooked. The […]
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At last year’s Flashforward conference, I was impressed by the presentation on “sonic branding” given by Dave Schroeder of PilotVibe. The very idea that jingles, start up sounds and sounds effects in ads are carefully crafted to immediately differentiate one brand from another or to appeal to a certain audience is interesting to me. And […]
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An oldie but a goodie we used to tell potential clients about the difference between marketing, PR, advertising, and branding. The only thing I might add to this joke is a line about design, something like: “You look like you’re hung like a horse—you must be a great lover.” [kudos Cory for the link]
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