Your existing customer is the best source of future growth, either directly or in the form of referrals. But don’t confuse satisfaction with loyalty. Loyalty keeps people coming back; leaving people satisfied is generally not enough.
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A lot of our clients have blogs but have no idea how to use or maintain them, let alone engage their readers and get a tangible return from their efforts. Writing a blog for a new restaurant opening is quite different from writing a blog post for construction or engineering clients. Our clients often ask what they […]
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If there is one thing we have learned from our clients and our own experience regarding the success of social media, it’s that a proper web strategy is crucial. Otherwise, social media can become over-whelming and time-consuming. Not all companies need every social media platform and not all companies want them. So plan it out. If you’re […]
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You need to know real information and numbers about people visiting your website and engaging with your content to ensure you’re using your online presence effectively. This information is available to you: Google analytics, and other forms of digital tracking, are accessible and can help you reach your online and offline business goals. Why do I need to […]
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Things are changing rapidly and affecting the world of marketing in a big way. More than ever, bringing value to experiences and moments that matter to each client requires developing an understanding about each of them as individuals. Protecting the brand promise involves being very disciplined with your communication efforts – touching customers with the […]
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Believe it or not, everyone does it. You should be too. Whether you’ve got piles relevant existing content to re-purpose, or you’re starting with ideas built from scratch, you need to have a content strategy and stick within the parameters of that plan. When developing your strategy, be very clear on the following: Your Business goals […]
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If you want to be seen as a thought leader in your industry, what do you need to do? Many of our clients are unsure if social media is relevant or worth their time. Many professional service firms are pressed for time themselves and find it hard to keep up. There are specialty B2B service providers that can provide content support, […]
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When you ask people how they met their spouse, how they got their job, how they grew their business, etc. etc., many people will say “through a friend of a friend”, or something to that effect. Sometimes we do things on our very own, but often we need to collaborate with others in order to be successful. […]
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As 2013 comes to an end, we’ve compiled a list of the top articles and posts we’ve put on our site this year. In case you’ve missed any of them, we’ve compiled some of the most popular ones below. Our most viewed article of the past year was a piece we wrote on the History and Future […]
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We were asked by a consultant recently if there were certain patterns and common assumptions that we’ve noticed with regards to repeated application of marketing/design knowledge to similar clients when developing brand identity. Discussions amongst our designer and partners ensued and we came up with six common themes. 1. We are not (insert your specialty here), and you are not designers. Designers […]
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I recently asked our three partners to answer three questions I had been thinking about lately with respect to clients in our industry. Here is what they had to say:
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In recent economic times, Professional Service firms struggled alongside other businesses. Firm owners had to tighten their belts, so to speak; cutting back on employees and reducing company spending. The net result was, and continues to be, that firms are operating in an ever more competitive environment. All signs point to us entering a period […]
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