The Best IB Articles of 2013

As 2013 comes to an end, we’ve compiled a list of the top articles and posts we’ve put on our site this year. In case you’ve missed any of them, we’ve compiled some of the most popular ones below.

Our most viewed article of the past year was a piece we wrote on the History and Future of AEC Marketing. We researched where the industry started, with respect to marketing, and where it is headed in the future.

We got the most comments from an article we wrote in February about loyalty, and how it is NOT the same thing as satisfaction.

Our viewers spent the most time reading our October post about brand authenticity and storytelling, specifically in the AEC industry.

Our clients liked the social media piece on how much time professionals spend online, while our fellow designers voted for our popular editorial about starting your own design firm.

You can view any of our other articles and whitepapers at industrialbrand.com and contact us with any ideas for stories about brand identity, naming or anything else you would like to see in 2014.

Have a great holiday season from all of us at Industrial Brand.