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Posts By: Keltie Munro

Photo by Eva Rinaldi via Flickr

Your company is your baby. Learn to let go.

All of us can find articles peppered with generic advice like this: Develop your brand identity. Stay true to your business model. Push the boundaries. Stick to your core competencies. Allow for growth and innovation. Don’t lose track of who you are. Let go of your initial ideas of what you should be doing. Think […]

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Ask Clients Or Prospects What They Want

They came. They saw. They left. You might think you know what your customers and prospects want. So many companies and firms operate under assumptions that have worked for them in the past. If you want to change something, have you asked your customers about it? I am not talking about big changes like adding […]

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Content on your website doesn’t just write itself

Clients often come to us for a new website. But a new website doesn’t invent itself. People think about design and layout, and how they want it to look and feel; however, the content is a very important piece of the puzzle, which is why it’s all the more damaging when it gets left behind […]

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The Strange Art of Content Marketing

Over 220 million people have seen this video, have you? Finding and creating good content seems like such a crapshoot when something like this blows up to be a bigger deal than Linsanity. It can be overwhelming to so many of us, mainly because it’s time-consuming, it’s frustrating, and we feel like we are behind […]

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Your business seems shallow: an attempt to explain the curse of social media marketing

There is no doubt that social media networks have immensely changed our lives. We are able to communicate with each other at the click of a button and can capture and share moments that we previously couldn’t. However, something about this interconnectivity is still unable to reach its full potential. Why do we find ourselves scrolling through oceans of Facebook status updates before bedtime like zombies? Why are our Instagram feeds little more than a bland collage of cats, dinners, and feet on beaches?

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Why Great Design Doesn’t Come Fast and Cheap

Recently I asked our partners a question that they must get asked all the time. It goes something like this: Why can’t people just use a company that will design something cheap and bang it out in a day? I know the guys could talk for hours about this, and we’ve written about this on […]

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Do your Facebook fans and Twitter followers really “like” you?

It’s the classic question—quality versus quantity. When it comes to Facebook and its notorious ‘Like’ button, are businesses better off with more ‘Likes’ or with fewer people who will take real action and support their business in the real world? People want Twitter followers, but how many of them really know you, engage with you, […]

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8 Fun Things Going On In Our Client’s Worlds

Azure magazine and other Architecture newsletters released their big stories in the construction, architecture, and design industries. We love following this stuff and we’ve created a recap of our Top 8 favorite hits: 1) Serious furniture with a sense of humor During the London Design Festival, Hubert presented a fully realized collection for De La […]

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