The following article by Oliver Oikie was published in February 2013 on www.designedgecanada.com.
Students, start practicing and say it with me: “It’s my fault, it’s my fault, it’s my fault…” Because when clients don’t “get it,” it is your responsibility to add clarity and order to the design and branding process.
“If you are involved in something that goes wrong, never blame others. Blame no one but yourself. If you have touched something, accept total responsibility for that piece of work. If you accept responsibility, you are in a position to do something about it.” — Paul Arden