Smart Messaging Using 404 Error

Mark Busse – No Comments

Marketers, strategists and gurus often preach about the importance of messaging, but often overlook simple and effective opportunities to reinforce focused messaging to an audience. Here’s an example of a company with a powerful message using a creative approach to squeezing the most out of its Web user experience. Mistakes happen and errors occur, but instead of just a standard Error 404 message, Greenpeace’s sharp Web designers chose to use a custom 404 message to reinforce its well known environmentalism platform. Pretty smart, hey? If you’ve found any interesting ways companies are using creative ways to communicate to it’s audience, please email us or post a comment and share. Copyright 2005 Industrial Brand Creative