Our client Fluxwerx Illumination is on a steep upward trajectory. They’ve just won Ernst & Young’s 2016 Emerging Technologies Entrepreneur of the Year. That’s on top of winning a coveted Red Dot design award, followed closely by the planned sale of the company for $85 million—all only five years from inception. Along with our congratulations, […]
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If there is one thing we have learned from our clients and our own experience regarding the success of social media, it’s that a proper web strategy is crucial. Otherwise, social media can become over-whelming and time-consuming. Not all companies need every social media platform and not all companies want them. So plan it out. If you’re […]
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That image and headline got your attention, didn’t it? Good design should do more than just get your attention, but advertising campaigns and communication design often fail. Here are five steps to keep in mind so your communication design is effective.
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Things are changing rapidly and affecting the world of marketing in a big way. More than ever, bringing value to experiences and moments that matter to each client requires developing an understanding about each of them as individuals. Protecting the brand promise involves being very disciplined with your communication efforts – touching customers with the […]
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The following article by Mark Busse is published in the September/October 2013 print edition of Design Edge Canada Magazine. I encourage you to go out and pick up your own copy to read the full article or you can download the full PDF here. If you enjoy the article (and I know you will), you […]
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Michael Green, architectural thought leader and principal at MGA, shares some thoughts on marketing.
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Every once in a while, we get to take a five minute break from our workdays to marvel at social media catastrophes that happen to really, really big players. Last week, it was Burger King and HMV’s turn to be ridiculed online. Burger King’s Twitter feed got hacked, entertaining Internet users everywhere (they now have […]
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Don’t keep your staff, vendors, or your clients in the dark when you make the choice to rebrand.
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Oh, the almighty Internet. How we love and despise thee. As we’re all Facebooking and Tweeting our lives away, it’s out with the days of freedom of expression and in with the days of online community surveillance. Okay, maybe that’s a bit bleak. But as we see again and again, you better be careful about what you do and say on the Internet. It might just cost you your job.
Read This ArticleAn article titled Substance over Style by our Design Director Mark Busse was featured in an issue of Business In Vancouver’s Adpages Magazine about how businesses can more effectively attract, evaluate and select a design partner. The article (reproduced below) argues that procurement strategies such as RFPs can produce unrewarding outcomes and offers some tips and […]
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After nearly two decades in the design business, we’ve developed a point of view that makes some business people uncomfortable: RFPs are a wasteful, expensive and inaccurate process when hiring a design firm.
Read This Article“We need a Facebook page and a Twitter account, right?” ask many of our clients these days. Much like clients who want news sections or blogs as part of their websites, our answer is always “It really depends.” If social media channels are where a majority of your audience is spending their time, then yes, […]
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