If you’ve read any of our most recent blog posts, you’ll realize that one of the biggest changes in the architecture, engineering, and construction (AEC) industry right now is online marketing. While an online marketing strategy is made up of many parts, including a firm’s website, blog, search engine optimization (SEO), and email marketing, one main focus is social media. Does your firm currently incorporate social media into your brand identity and marketing strategy? If no, you’re lagging behind. What are you waiting for?
Currently, only 28% of AEC professionals use social media for marketing and publicity purposes. There is a great opportunity right now to position your AEC firm as an industry thought leader. Social media is an effective tool for lead generation which spurs growth and profitability and supplements recruitment efforts, but most firms are apprehensive.
We’ve created a white paper titled “Social Media for AEC” that will help your firm answer some of the most critical questions with regards to adopting a social media marketing strategy and we’ll share some key best practices to kick start your online marketing initiatives.
Download it here and let us know your thoughts in the comments below.
Have a suggestion for a white paper you’d like to see? Leave us a comment!