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Posts Categorized: Articles

Design Advice from Uncle Milton

What if our favourite uncle were perhaps the most famous graphic designer alive today, having given the world such cultural iconography as the famous Dylan poster and wildly popular I Love New York logo and dozens more? What advice would he give us looking back at his own career as a seminal figure in American […]

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Getting beyond graphic design

While so much time and energy in a design education is spent on developing “graphic” skills, it is the ability to think BEYOND mere aesthetics that makes a designer successful. It’s unfortunate that clients often don’t understand or respect “graphic designers” for what they do and often think our role is merely to make things […]

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Is There Anything Canadian About Our Design?

by Mark Busse Nov. 18, 2015 marked the launch of the much anticipated Society of Graphic Designers of Canada [GDC] biennial Graphex National Design Competition. The panel of renowned international judges consisted of Rick Poynor, Min Wang, Debbie Millman, Robert Sarner and Tan Le. GDC BC Chapter VP of Communications Marian Bantjes moderated as a near […]

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Smart Messaging Using 404 Error

Marketers, strategists and gurus often preach about the importance of messaging, but often overlook simple and effective opportunities to reinforce focused messaging to an audience. Here’s an example of a company with a powerful message using a creative approach to squeezing the most out of its Web user experience.

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When to Say No to Design and Branding Projects

We all want to grow our businesses and do great design work, right? So what happens when your gut tells you to decline work? What guidelines do we have to reference as the potential client dangles the almighty dollar bill in front of us?  Influential Canadian designer Bruce Mau who brought us his Incomplete Manifesto […]

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Want a Design Job? Passion Matters

Relatively speaking, I don’t think we get a massive number of people knocking on our door looking for work, but we do get more than our fair share. It’s not long enough that I don’t remember being fresh out of university and having to undertake a job search myself, so I can still empathize. However, […]

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That’s not the colour I approved!

“Hey! The colour looks different!” Heard that complaint before? It’s utterly heartbreaking when a client receives the final printed brochure, poster or annual report only to tell you they don’t like the colour. It’s even happened here a few times, but how do we make sure it doesn’t happen again in future? Well, you can’t […]

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Blurring The Line Between Work And Play

No matter what your job, wouldn’t you rather jump out of bed in the morning excited not about getting to work, but to play? But how do you integrate play into a work environment in ways that motivate and inspires the team, while maintaining passions, mental health and creating a sustainable work environment?

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The Big Reveal – Poster Art by Bob Masse

In early April we blogged about our visit to the studio of psychedelic concert poster artist Bob Masse and his subsequent trip to our studio for a top secret project we were working on. We also promised to reveal what it was when we could. Well, we’re pleased to say the launch campaign featuring reproductions of three of Mr. Masse’s original posters for U2, Jimi Hendrix and No Doubt is a big hit.

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