By breaking down the branding process into these smaller pieces we generate buy-in from the start and sustain it incrementally throughout the decision making process. How do you eat an elephant? One bite at a time. The same can be said for getting consensus.
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Branding strategies help firms makeover their image and develop fresh appeal for Gen-Y employees and clients.
Read This ArticleWe really enjoy working with architects. The simple fact that we speak the same language of design and work in the creative field, often immersed in a similar processes makes it all the more appealing. Last year we were fortunate to be asked by Vancouver-based Henriquez Partners Architects to recreate their online presence. Their goal […]
Read This ArticleThose of you who know a thing or two about us know that we’re very much into our food. You might have perused this blog and noticed a distinct absence of food-related posts. The reason is that some time ago we decided the topic was so huge for us that it deserved its own space, […]
Read This ArticleWe’re proud to have designed the new brand identity and website for Jakes Construction. A contracting company that started fifteen years ago with one man named Jake, this family-owned company grew to be one of the largest construction firms in the Fraser Valley. Their previous identity no longer represented the large group of professionals or […]
Read This ArticleUPDATE: We just learned that this brand identity project has been accepted into the upcoming Communication Arts Design Annual. Woot woot! We recently worked on a fascinating branding and interactive design project for an online video sharing social network community about the non-religious aspects of Jesus. Yup, Jesus without the dogma. With a jaded Jew, […]
Read This ArticleSerifs, sans serifs, baselines, kerning, leading, rhythm, contrast, readability, hierarchy. These are all concepts that trained graphic designers who specialize in print are well aware of, but seldom applied to the web. Why is that? For a start, setting type online can be rather tedious and unpredictable. It’s also something not often taught to web […]
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