New TWU Spartans Identity Launched

New TWU Spartans Identity Launched

Trinity Western University (TWU) launched their contemporary new Spartans Athletics logo today, designed by the team at Industrial Brand. The new logo, meant to symbolize modern day warriors, has been well received by faculty, students, alumni and the public as reported in this Langley Advance article, with TWU Athletics Director Murray Hall calling the new identity “a bit of a watershed moment, a defining moment.”

There’s a brief history of the TWU Spartans logo on their website which is interesting, including this:

From the beginning of the logo redesign process, several issues became very clear. It was important that the new logo remain true to the identity of the TWU Spartans. It had to clearly articulate who we are in light of the ancient Spartan values we aspire to. It was imperative that the new logo build on our history, not erase it.

Great effort was made to follow our history, and the helmet on the latest version of the Spartan logo is more in keeping with the actual battle helmet that the ancient warriors of Sparta wore into campaigns. This is also the look that was achieved with the original TWC logo from the early 70’s providing a strong tie to our logo roots.

It was important that the new logo be more versatile and simple, yet classic in design. In short he new logo had to clearly state who we are in name as well as in design, and to represent the values we hold to as Spartans. With these things in mind, the process began to unfold and eventually the new logo was born.

Posted by Mark Busse on September 11, 2007

Chatwin Engineering Website Launches

One great thing about what we do as brand and interactive designers is the variety of clients and projects we get to work on, each very different needs, goals, and audiences. One day it’s a brand and collateral aimed at investors or a website for a Japanese bistro, the next it’s a complicated website for a large engineering firm. Enter Chatwin Engineering.

With over 25 years as a leading engineering and planning firm in BC, Chatwin hired Industrial Brand to completely revamp its online presence to more accurately reflect who they are as a company. Their old website had become dated, cluttered, and ineffective. The outdated technology was cumbersome and the content wan’t easily updatable. It was time for a fresh start.

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Posted by Mark Busse on May 26, 2009. | No Comment

From Caveman to Spaceman: Canstruction 2009

After an absence in last year’s competition, Industrial Brand teamed with Best Buy Canada Ltd. for Canstruction 09. After months of designing, planning and visiting to grocery stores, the design was finally executed over the two day build on April 25th and 26th. Based on this year’s theme: “From Caveman to Spaceman: Throughout History”, we decided to build a honeybee because of it’s importance to man and role in food chain. Integral to the world’s food production through pollination, honeybees have made their way into the news due to their recent decline in population. With this in mind we concluded that the honeybee best represented the event’s theme while communicating the message of hunger as a global problem.
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Posted by Alex Leynes on April 28, 2009. | 1 Comment

Henriquez Partners Architects Blog and Website Launched

We really enjoy working with architects. The simple fact that we speak the same language of design and work in the creative field, often immersed in a similar processes makes it all the more appealing. Last year we were fortunate to be asked by Vancouver-based Henriquez Partners Architects to recreate their online presence. Their goal was to showcase their studio, some of their recent projects, and the ideas behind them via a clean, modern web interface.

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Posted by Mark Busse on March 20, 2009. | No Comment