Articles

Archive for the ‘Articles’ Category

Remembering VANOC Design Director Leo Obsbaum

My friend and colleague Leo Obstbaum, the creative mastermind behind the designs of the Vancouver Olympic Games, died suddenly in his home of natural causes in the early hours of Friday, August 21st. He left behind his beautiful wife Monice [...]

Posted by: Mark Busse on Wednesday, October 14th, 2009

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Moey’s Not a Graphic Designer, He’s A Plagiarist

Those who argue that plagiarism is the sincerest form of flattery are full of crap and deluding themselves. Plagiarism is taking someone’s original material and pretending it is your own for your own gain. I was recently informed (th [...]

Posted by: Mark Busse on Monday, September 28th, 2009

Categories: Articles | 8 Comments »

Do Clients Choose Us, or Do We Choose Clients?

We’re often asked about how Industrial Brand does business development and find our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that always gets met with raised eyebr [...]

Posted by: Mark Busse on Friday, September 25th, 2009

Categories: Articles | 1 Comment »

A home business is still a business

As the title of this article suggests, if you have a home business then you are still running a business and therefore it should still be treated as a business. This is essential for your brand image. Many people look less favourably towar [...]

Posted by: Matt SamyciaWood on Sunday, September 20th, 2009

Categories: Articles | 2 Comments »

The case of the missing $20 bill – where customer service and brand collide.

Brand, customer retention, business development, profit, sustainability, these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, market [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

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Same Same But Same. How consistency builds brand loyalty.

As humans we need consistency, we crave it, our lives would spin out of control without it. Imagine going to work and all your files on your computer are not in the same folders that they were yesterday. You would probably freeze, panic, f [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

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How to create a successful corporate message.

Your corporate message consists of who you are, what you are selling and what differentiates you from your competitors. It is communicated to your target audience, the people who are going to purchase your product or service via many diffe [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | 7 Comments »

Bikram’s Metrotown: Hot Yoga For Everyone.

We recently revealed a fun outdoor advertising campaign for Bikram’s Yoga Metrotown. Aimed at a broad spectrum of men and women from a variety of cultures, ages, shapes, and fitness, our challenge was to create brand awareness ads th [...]

Posted by: Mark Busse on Monday, July 13th, 2009

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Spec Is Awesome

A design student asked me to rant on video for a project she was working on and asked me to speak about the topic of speculative design work. So I agreed and showed up to present the following diatribe on camera—you should have seen thei [...]

Posted by: Mark Busse on Thursday, July 9th, 2009

Categories: Articles | 8 Comments »

Chatwin Engineering Website Launches

One great thing about what we do as brand and interactive designers is the variety of clients and projects we get to work on, each very different needs, goals, and audiences. One day it’s a brand and collateral aimed at investors or [...]

Posted by: Mark Busse on Tuesday, May 26th, 2009

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Appreciate architecture? Visit the Vancouverism show in the foyer of the new Woodwards bldg. Beautiful & inspiring work. (Link)

SuperPower: Visualising the internet. (Link)

Boys and their toys. (Link)

Beautiful packaging, it's simple and does a great job showcasing the product. (Link)

Have we mentioned that @LikemindVan has a group page on LinkedIn too? (Link)

RT @gdcbc: To honour fallen designer Leo Obstbaum, please contribute to Emily Carr's Memorial Award in his name: (Link)

RT @gdcbc: CBC's tribute to Leo Obstbaum, deceased designer responsible for the 'look' of the #Vancouver2010 #Olympics: (Link)

RT @MarkBusse: People often say I have a big head, but that's hogwash. This photo proves my head is just right: (Link)

Love this diagram of the creative process as a continuum from research (uncertainty) to design (clarity). (Link)

Our newest designer Dana is awesome. You should hear her talk to marketing people when they call. Don't mess with the Dana.

This is the best Olympic training video I have seen to date ;-) (Link)

Missed what it was like to be in Vancouver when Crosby scored the winning goal this weekend? Watch (and listen) to THIS! (Link)

Google acquires Picnik, thus expanding it's dominance in the cloud computing domain. Who needs PhotoShop anymore! (Link)

RT @MarkBusse: @TimeFox is now on Twitter and has released an iPhone app! I just updated some projects hours I forgot to log. #productivity

RT @MarkBusse: How do you define professional success? For me, it has to be working with people that feel more like family than employee ...