Articles

Archive for the ‘Articles’ Category

I’m a designer, not a writer. WRONG!

When I was a much younger man studying fine art in university, we spent a lot of time practicing how to interpret and describe artwork, its meaning and how it made us feel. Later, during my business administrations studies, writing essays, [...]

Posted by: Mark Busse on Tuesday, November 17th, 2009

Categories: Articles | 5 Comments »

Remembering VANOC Design Director Leo Obsbaum

My friend and colleague Leo Obstbaum, the creative mastermind behind the designs of the Vancouver Olympic Games, died suddenly in his home of natural causes in the early hours of Friday, August 21st. He left behind his beautiful wife Monice [...]

Posted by: Mark Busse on Wednesday, October 14th, 2009

Categories: Articles | No Comments »

Moey’s Not a Graphic Designer, He’s A Plagiarist

Those who argue that plagiarism is the sincerest form of flattery are full of crap and deluding themselves. Plagiarism is taking someone’s original material and pretending it is your own for your own gain. I was recently informed (th [...]

Posted by: Mark Busse on Monday, September 28th, 2009

Categories: Articles | 8 Comments »

Do Clients Choose Us, or Do We Choose Clients?

We’re often asked about how Industrial Brand does business development and find our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that always gets met with raised eyebr [...]

Posted by: Mark Busse on Friday, September 25th, 2009

Categories: Articles | 1 Comment »

A home business is still a business

As the title of this article suggests, if you have a home business then you are still running a business and therefore it should still be treated as a business. This is essential for your brand image. Many people look less favourably towar [...]

Posted by: Matt SamyciaWood on Sunday, September 20th, 2009

Categories: Articles | 2 Comments »

The case of the missing $20 bill – where customer service and brand collide.

Brand, customer retention, business development, profit, sustainability, these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, market [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | No Comments »

Same Same But Same. How consistency builds brand loyalty.

As humans we need consistency, we crave it, our lives would spin out of control without it. Imagine going to work and all your files on your computer are not in the same folders that they were yesterday. You would probably freeze, panic, f [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | No Comments »

How to create a successful corporate message.

Your corporate message consists of who you are, what you are selling and what differentiates you from your competitors. It is communicated to your target audience, the people who are going to purchase your product or service via many diffe [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | 7 Comments »

Bikram’s Metrotown: Hot Yoga For Everyone.

We recently revealed a fun outdoor advertising campaign for Bikram’s Yoga Metrotown. Aimed at a broad spectrum of men and women from a variety of cultures, ages, shapes, and fitness, our challenge was to create brand awareness ads th [...]

Posted by: Mark Busse on Monday, July 13th, 2009

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Spec Is Awesome

A design student asked me to rant on video for a project she was working on and asked me to speak about the topic of speculative design work. So I agreed and showed up to present the following diatribe on camera—you should have seen thei [...]

Posted by: Mark Busse on Thursday, July 9th, 2009

Categories: Articles | 8 Comments »

RT @bengarf: Bit old now so maybe you've seen, but Banksy is brilliant (Link)

RT @COURAGEOUSb: 'Branding is giving an idea not just to the customer but to the company itself, of who they are, a sense of themselves' ...

RT @MarkBusse: Doing design research for nutrition/fitness client looking for examples of brands with gritty/intensity + human/simplicit ...

Congrats to Porte Development for selling over 30% of the @OriginSFU units on Burnaby Mountain in the opening weekend. http://liveorigin.com

Slow motion will always be cool (love the ones using humans) (Link)

We recently launched a new brand identity and website for our client Gramercy Developments. Great job team! (Link)

Beautiful chocolate packaging (Link)

Nice to be recognized by @Icograda for the District South Main identity & campaign we designed for Amacon. (Link)

Industrial Brand is looking for the next senior member of their communication design team. (Link)

RT @interestingvan: Interesting Vancouver website is now live & tickets are now on sale. Buy yours today! http://interestingvancouver.com

Congrats to our client Porte Development for the official launch of Origin, their new project on Burnaby Mountain: http://liveorigin.com

RT @MarkBusse: @GuyKawasaki read article "Welcome to the Era of Creative Meritocracy" by Behance's Scott Belsky called (Link)

@markbusse & @bengarf talk about www.Foodists.ca w/ Randall Mark on CKNW's The World Today Weekend Sunday at 5:30 (Link)

Likemind Vancouver August event to be hosted by Kafka’s Coffee & Tea House at 2525 Main Street (at Broadway) (Link)

Great to see @ElysianCoffee (Broadway) listed on Living Social's website as the best neighbourhood coffeehouse. (Link)