These days the term “branding” is an over-used term virtually bordering on cliche marketing jargon. At IBC we’ve tried to create succinct presentations to help educate our clients about the power of branding, but the concept is lost on most. There are some spot-on brand experts such as Ted Matthews doing a great job trying to inform the masses, but I’ve never seen a more engaging explanation than Marty Neumeier’s “The Brand Gap – How to Bridge the Distance Between Business Strategy and Design”. You can download the PDF HERE.
Posted by Mark Busse
Tags: Branding
