The Government of Canada is exploiting students, harming the Canadian design industry, and potentially putting the country’s brand identity at risk, all in the name of “engaging youth”. In 2017, Canada celebrates 150 years since Confederation. This is an opportunity to build national pride and create a lasting legacy, while showcasing great Canadian design. The government’s […]
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When it comes to business, it’s important for everyone to understand how much your brand positioning matters. Wikipedia defines brand positioning as “identifying and attempting to occupy a market niche for a brand, product or service.” This is how you begin to craft your brand identity and is a crucial starting place for the branding […]
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Never underestimate the ability of people to overcome their natural biases or suspicions to create something meaningful and creative. We already know this happens in the workplace — people of diverse backgrounds, skills and ages gather in offices, warehouses, or studios to accomplish something. Sometimes it works, sometimes it fails miserably. But in the mundane […]
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If you want to be seen as a thought leader in your industry, what do you need to do? Many of our clients are unsure if social media is relevant or worth their time. Many professional service firms are pressed for time themselves and find it hard to keep up. There are specialty B2B service providers that can provide content support, […]
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Branding strategies help firms makeover their image and develop fresh appeal for Gen-Y employees and clients.
Read This ArticleImagine you’re a prospective customer or client. You saw a pretty damn sexy poster for a phone company, and it just so happens you’re in need of a new phone contract. You type their URL into Safari, eagerly expecting to find out more… only to find that the colour scheme differs from the poster, the typeface is off, the logo is inconsistent, and the whole thing feels like an entirely different company. Would you still want to trust this company with your money and rely on them for service?
Too often, this inconsistency is the result of forgotten brand standards. It can be tricky to remember all the little things that make your brand what it is, and after some time, the details will start falling through the cracks. That’s why it’s important to invest in a brand manual, or style guide.
Read This ArticleRecently a prospective new client asked us some rather pointed questions about the nature of what we provided as brand designers, the difference between branding and marketing, brand identity, as well as some other rather insightful queries. This client was a privately owned, relatively young company experiencing success and growth in their industry, but recognized […]
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