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An Exercise in Terror: What I’ve Learned from Narrowing the Focus of My Firm » IDSA-Presentation-An-Exercise-In-Terror-Specialization

Posted August 28th, 2014 by Mark Busse.

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Founded in 1998, Industrial Brand has evolved to specialize in brand strategy and creating a distinctive market position for architecture, engineering, and construction (AEC) and other professional services firms. We believe changes in technology and the workforce are creating opportunities in the AEC industry and its leadership must adopt new branding and marketing approaches or be left behind. We understand what it takes to get partners and managers to a consensus; to engage with and deliver a new identity to employees and external audiences; and to get the attention of your prospects. Thorough research leads to solid strategy, insights to ideas, and only then, effective communications. We help our clients identify, clarify, and share their unique stories to generate new opportunities and thrive in any economy.

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