Posts Tagged: research

Competitive analysis – a path to mediocrity?

The following article by Mark Busse was published in May 2012 in Design Edge Canada Magazine. I recently met a fellow design firm owner in the U.S. with a particularly salty view of competitive analysis. In his firm, if a designer is caught going online to research a client’s competition before a concept has […]

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When it Comes to Design Research, Clients Aren’t Really Our Clients

Seriously, they’re not. Not really. Think about it. Our clients’ clients are our clients. Before any fellow design instructors flip out, insisting they spend a good deal of time teaching their students how to interview clients, develop target audience personas or write project creative briefs, ask yourself honestly how often this is really done. How frequently […]

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