Posts Tagged: process

The power of ‘I don’t know’

“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what graphic designers do too much? Design graphics. Graphic designers tend to dive into projects without questioning or validating the problem at hand, as though they have all the information and training needed to solve the problem […]

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Finish your design projects with a strong process

You’re done with another freelance design project and have time to take a break. Final artwork and invoices are out and you’re ready to kick back, pour a drink and collapse into a Netflix marathon. Right? Sure. As long as you’ve done your project off-ramping and debrief. The legendary designer Massimo Vignelli said, “There is […]

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When it Comes to Design Research, Clients Aren’t Really Our Clients

Seriously, they’re not. Not really. Think about it. Our clients’ clients are our clients. Before any fellow design instructors flip out, insisting they spend a good deal of time teaching their students how to interview clients, develop target audience personas or write project creative briefs, ask yourself honestly how often this is really done. How frequently […]

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