Posts Tagged: naming

Webinar: Lessons learned from renaming AEC firms: A frank discussion

Webinar – 31 July 2014, 10:00am PDT There is a long tradition of professional services firms being named after founding partners. As companies grow and change with the times, there are numerous factors and triggering events that lead to questioning old paradigms and reconsidering a firm name: market changes; a partner’s departure or succession plan; and distancing the […]

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So you think naming is simple?

Did you know the name Apple was inspired while Steve Jobs was pruning Gravenstein apple trees on his friend’s orchard? According to the recent Steve Jobs biography, Apple Computer could have just as easily been called Personal Computing International. Had it been, who knows if it would have met with the same iconic success. The […]

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