Duplication dangers and downsides of the new DIY culture
Cutting corners with crowdsourcing or even DIY can be expensive when the work purchased turns out to be something that can’t be owned or trademarked.
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Posts Tagged: graphic design
Brand Management 101: Styleguides
Imagine you’re a prospective customer or client. You saw a pretty damn sexy poster for a phone company, and it just so happens you’re in need of a new phone contract. You type their URL into Safari, eagerly expecting to find out more… only to find that the colour scheme differs from the poster, the typeface is off, the logo is inconsistent, and the whole thing feels like an entirely different company. Would you still want to trust this company with your money and rely on them for service?
Too often, this inconsistency is the result of forgotten brand standards. It can be tricky to remember all the little things that make your brand what it is, and after some time, the details will start falling through the cracks. That’s why it’s important to invest in a brand manual, or style guide.
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