Long heralded as heroes of innovation, architects and architectural firms are typically afraid to tackle a challenge that may well be the secret to their success—specialization.
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The following article by Mark Busse was published on December 9, 2013 in Design Edge Canada Magazine. As a young design producer I was convinced my job was to keep clients happy. To service them to death. To deliver what they asked for on time, on budget, and with a smile. I also thought it […]
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