“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what graphic designers do too much? Design graphics. Graphic designers tend to dive into projects without questioning or validating the problem at hand, as though they have all the information and training needed to solve the problem […]
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You’re done with another freelance design project and have time to take a break. Final artwork and invoices are out and you’re ready to kick back, pour a drink and collapse into a Netflix marathon. Right? Sure. As long as you’ve done your project off-ramping and debrief. The legendary designer Massimo Vignelli said, “There is […]
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That image and headline got your attention, didn’t it? Good design should do more than just get your attention, but advertising campaigns and communication design often fail. Here are five steps to keep in mind so your communication design is effective.
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Cutting corners with crowdsourcing or even DIY can be expensive when the work purchased turns out to be something that can’t be owned or trademarked.
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The following article by Mark Busse was published on January 31, 2014 in Design Edge Canada Magazine. How I fondly recall the day my very first box of business cards landed with a thud on my desk. It was my first job after university and I was so damned proud to see those letters after […]
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The following article by Mark Busse was published on December 9, 2013 in Design Edge Canada Magazine. As a young design producer I was convinced my job was to keep clients happy. To service them to death. To deliver what they asked for on time, on budget, and with a smile. I also thought it […]
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The following article by Ben Garfinkel is published in the December 2013 print edition of Design Edge Canada Magazine. Pick up your own copy to read the full article or you can download the full PDF here. Key to Growth: Specialization Ask yourself this question: would I rather be one of six firms invited to […]
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The following article by Mark Busse was published on October 7, 2013 in Design Edge Canada Magazine. Boom. I hit the wall. I couldn’t think of a single idea for this month’s post. I was blocked. I had nothing. I hate feeling stuck or uninspired. But it’s in those times that years as a designer […]
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The following article by Mark Busse is published in the September/October 2013 print edition of Design Edge Canada Magazine. I encourage you to go out and pick up your own copy to read the full article or you can download the full PDF here. If you enjoy the article (and I know you will), you […]
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The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine and psfk.com My design firm uses six criteria to identify ideal clients and evaluate prospects and opportunities, and as a result we probably end up declining more new work than we accept. Crazy right? Wrong. It took about a […]
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The following article by Mark Busse was published in June 2013 on www.designedgecanada.com. Do you remember the first time you watched The Wizard of Oz? I do. I must have been around five years old and I’ll never forget the joy I felt watching Dorothy and Toto meet their friends and sing as they journeyed through […]
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If you can’t fork over ten bucks an hour for a young designer to contribute to your success, then it’s completely inappropriate for you to lure them with hope and false promises of exposure and experience.
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