Our client Fluxwerx Illumination is on a steep upward trajectory. They’ve just won Ernst & Young’s 2016 Emerging Technologies Entrepreneur of the Year. That’s on top of winning a coveted Red Dot design award, followed closely by the planned sale of the company for $85 million—all only five years from inception. Along with our congratulations, […]
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In our first post about hiring Millenials, we talked about ways you can make your company attractive to Millennials. AEC firms tell us hiring is their number one concern and finding the best talent is important and difficult. Creating a meaningful workplace is about being thorough and authentic. But let’s take this even further because […]
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Never underestimate the ability of people to overcome their natural biases or suspicions to create something meaningful and creative. We already know this happens in the workplace — people of diverse backgrounds, skills and ages gather in offices, warehouses, or studios to accomplish something. Sometimes it works, sometimes it fails miserably. But in the mundane […]
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By breaking down the branding process into these smaller pieces we generate buy-in from the start and sustain it incrementally throughout the decision making process. How do you eat an elephant? One bite at a time. The same can be said for getting consensus.
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The following article by Mark Busse was published on January 31, 2014 in Design Edge Canada Magazine. How I fondly recall the day my very first box of business cards landed with a thud on my desk. It was my first job after university and I was so damned proud to see those letters after […]
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Branding strategies help firms makeover their image and develop fresh appeal for Gen-Y employees and clients.
Read This ArticleImagine you’re a prospective customer or client. You saw a pretty damn sexy poster for a phone company, and it just so happens you’re in need of a new phone contract. You type their URL into Safari, eagerly expecting to find out more… only to find that the colour scheme differs from the poster, the typeface is off, the logo is inconsistent, and the whole thing feels like an entirely different company. Would you still want to trust this company with your money and rely on them for service?
Too often, this inconsistency is the result of forgotten brand standards. It can be tricky to remember all the little things that make your brand what it is, and after some time, the details will start falling through the cracks. That’s why it’s important to invest in a brand manual, or style guide.
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