Posts Tagged: corporate identity

Attract new hires with an authentic brand identity, Part 2

In our first post about hiring Millenials, we talked about ways you can make your company attractive to Millennials. AEC firms tell us hiring is their number one concern and finding the best talent is important and difficult. Creating a meaningful workplace is about being thorough and authentic. But let’s take this even further because […]

Read This Article

I hate business cards and so should you

The following article by Mark Busse was published on January 31, 2014 in Design Edge Canada Magazine. How I fondly recall the day my very first box of business cards landed with a thud on my desk. It was my first job after university and I was so damned proud to see those letters after […]

Read This Article

Brand Management 101: Styleguides

Imagine you’re a prospective customer or client. You saw a pretty damn sexy poster for a phone company, and it just so happens you’re in need of a new phone contract. You type their URL into Safari, eagerly expecting to find out more… only to find that the colour scheme differs from the poster, the typeface is off, the logo is inconsistent, and the whole thing feels like an entirely different company. Would you still want to trust this company with your money and rely on them for service?

Too often, this inconsistency is the result of forgotten brand standards. It can be tricky to remember all the little things that make your brand what it is, and after some time, the details will start falling through the cracks. That’s why it’s important to invest in a brand manual, or style guide.

Read This Article