Posts Tagged: branding process

Brand positioning: the key to defining your firm

When it comes to business, it’s important for everyone to understand how much your brand positioning matters. Wikipedia defines brand positioning as “identifying and attempting to occupy a market niche for a brand, product or service.” This is how you begin to craft your brand identity and is a crucial starting place for the branding […]

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12 Steps Towards being a B2B Thought Leader

If you want to be seen as a thought leader in your industry, what do you need to do? Many of our clients are unsure if social media is relevant or worth their time. Many professional service firms are pressed for time themselves and find it hard to keep up. There are specialty B2B service providers that can provide content support, […]

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