When it comes to business, it’s important for everyone to understand how much your brand positioning matters. Wikipedia defines brand positioning as “identifying and attempting to occupy a market niche for a brand, product or service.” This is how you begin to craft your brand identity and is a crucial starting place for the branding […]
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Never underestimate the ability of people to overcome their natural biases or suspicions to create something meaningful and creative. We already know this happens in the workplace — people of diverse backgrounds, skills and ages gather in offices, warehouses, or studios to accomplish something. Sometimes it works, sometimes it fails miserably. But in the mundane […]
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By breaking down the branding process into these smaller pieces we generate buy-in from the start and sustain it incrementally throughout the decision making process. How do you eat an elephant? One bite at a time. The same can be said for getting consensus.
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If you want to be seen as a thought leader in your industry, what do you need to do? Many of our clients are unsure if social media is relevant or worth their time. Many professional service firms are pressed for time themselves and find it hard to keep up. There are specialty B2B service providers that can provide content support, […]
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Branding strategies help firms makeover their image and develop fresh appeal for Gen-Y employees and clients.
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