An Exercise in Terror: What I’ve Learned from Narrowing the Focus of My Firm
I was honoured to be asked to present a talk at this year’s IDSA International Conference in Austin, Texas. The room was full of designers, managers, and firm owners, and the theme was “Exchange”, so I shared the story of how we’ve used specialization as a marketing and positioning strategy for our firm. The topic of specialization seems to […]
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