Online marketing isn’t a magical solution that instantly generates revenue or boosts sales 100 per cent — but it is a valuable tool and untapped resource manufacturing clients miss out on. It’s a new way of thinking and a new way of doing business, and it can seem like a lot of work to implement. But […]
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You’re done with another freelance design project and have time to take a break. Final artwork and invoices are out and you’re ready to kick back, pour a drink and collapse into a Netflix marathon. Right? Sure. As long as you’ve done your project off-ramping and debrief. The legendary designer Massimo Vignelli said, “There is […]
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When people think about company culture, they tend to think about things like corporate gym memberships, fancy coffee machines, waffle breakfasts, ping pong tables and beer on Friday afternoons. These are great perks. But they’ve become confused with something more vital: your company culture and corporate brand. Perks are great, don’t get us wrong. We […]
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Online marketing, and in particular social media, is something many firms struggle to understand. It can be hard to discern why it matters to them and their audiences. We have addressed this in the past with whitepapers and encouraged firms to start making inroads into platforms that are becoming a must for modern work environments. Even if […]
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In our first post about hiring Millenials, we talked about ways you can make your company attractive to Millennials. AEC firms tell us hiring is their number one concern and finding the best talent is important and difficult. Creating a meaningful workplace is about being thorough and authentic. But let’s take this even further because […]
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All I remember about the first day of my first real job out of college is being scared about screwing up, terrified I had broken the camera card reader and totally confused about the phone system. It was a Saturday morning, and I was the only reporter on shift. Orientation the day before had included […]
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With the hyper-focus on productivity in modern work spaces, project management and time management tools have proliferated. One-page scrolling websites boast products with the latest technology, the best UI, and the most effective communication systems. They talk about collaboration, built in instant messaging and API integration. Every new software site, cloud-based or not, confidently proclaims […]
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Never underestimate the ability of people to overcome their natural biases or suspicions to create something meaningful and creative. We already know this happens in the workplace — people of diverse backgrounds, skills and ages gather in offices, warehouses, or studios to accomplish something. Sometimes it works, sometimes it fails miserably. But in the mundane […]
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By breaking down the branding process into these smaller pieces we generate buy-in from the start and sustain it incrementally throughout the decision making process. How do you eat an elephant? One bite at a time. The same can be said for getting consensus.
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