Archive for the ‘Branding’ Category
Our very own Matt SamyciaWood was featured in a recent issue of Business in Vancouver with his article A Home Business is Still a Business. Addressing some of the more common mistakes with branding a business, Matt shares insights into how [...]
Posted by: Mark Busse on Wednesday, February 3rd, 2010
Categories: Articles, Branding, Learning, Tips | No Comments »
A few months ago, Mac Donald’s launched a new TV campaign in France ‘come as you are’. The campaign itself, created by EuroRSCG, is pretty nice but what really caught my attention was the logo: it has turned green!! Just [...]
Posted by: Mathilde Salvert on Thursday, July 9th, 2009
Categories: Advertising, Branding, Food, Marketing, Sustainability | No Comments »
M&S (Marks & Spencer) turns 125 tomorrow. My mum who lives in Leeds (where M&S started as a single market stall) is off to a special event tomorrow at M&S, so I thought I would check out the corporate site for more info. I [...]
Posted by: Matt SamyciaWood on Tuesday, May 19th, 2009
Categories: Branding, Design, Inspiration, Marketing, Websites | 1 Comment »
The Metro newspaper today was wrapped in a full advertisement for Candian Tire – it was selling outdoor furniture. I noticed their tagline “For days like today” but didn’t connect with it. It works I feel on a corporate [...]
Posted by: Matt SamyciaWood on Thursday, May 7th, 2009
Categories: Branding | No Comments »
Last night I visited the the brand new Vancouver Convention Centre for the first time. While there I took special notice of the convention centre’s new identity and its applications. At first I must admit the logo baffled me a bit as [...]
Posted by: Mark Busse on Wednesday, April 29th, 2009
Categories: Branding, Design, Inspiration, Vancouver | 6 Comments »
To celebrate the launch of Internet Explorer 8 in France, Windows has joined forces with…Speed Rabbit Pizza, a leading pizza company. Explore and devour the IE8 pizza!
8 slices, 8 ingredients, 8 euros. I can totally see the rational [...]
Posted by: Mathilde Salvert on Friday, March 27th, 2009
Categories: Advertising, Branding, Marketing | No Comments »
Some projects can really be both exhausting and very rewarding. After weeks and weeks of hard work, numerous revisions, and a couple of late nights putting the finishing touches (while eating bad delivery food)….we are very proud to [...]
Posted by: Mathilde Salvert on Thursday, March 5th, 2009
Categories: Branding, Featured Project, Industrial Brand | No Comments »
Today I received an email from an old friend who is a beverage marketing consultant who has been working on a beer brand identity with a design firm in Kelowna. I’d not heard of them, but their online portfolio contains some good wor [...]
Posted by: Mark Busse on Wednesday, February 4th, 2009
Categories: Branding, Design | 7 Comments »
A great article about corporate giving, long but well worth the read.
Has there ever been more urgency for corporations to ditch the greed and embrace generosity? It’s something that countless individuals have already started doing, [...]
Posted by: Matt SamyciaWood on Monday, January 26th, 2009
Categories: Branding, Inspiration, Marketing, Trends | No Comments »
As we near the final launch of the our new brand identity, we’re putting the final touches on promo items such as a new demo reel.
For the music, we asked our good friend and frequent collaborator Alan Wong-Moon to compose an origina [...]
Posted by: Mark Busse on Wednesday, October 22nd, 2008
Categories: Branding, Industrial Brand, Music | 1 Comment »