Branding

Archive for the ‘Branding’ Category

A Home Business is Still a Business

Our very own Matt SamyciaWood was featured in a recent issue of Business in Vancouver with his article A Home Business is Still a Business. Addressing some of the more common mistakes with branding a business, Matt shares insights into how [...]

Posted by: Mark Busse on Wednesday, February 3rd, 2010

Categories: Articles, Branding, Learning, Tips | No Comments »

Green burgers

A few months ago, Mac Donald’s launched a new TV campaign in France ‘come as you are’. The campaign itself, created by EuroRSCG, is pretty nice but what really caught my attention was the logo: it has turned green!! Just [...]

Posted by: Mathilde Salvert on Thursday, July 9th, 2009

Categories: Advertising, Branding, Food, Marketing, Sustainability | No Comments »

M&S celebrate 125th birthday

M&S (Marks & Spencer) turns 125 tomorrow. My mum who lives in Leeds (where M&S started as a single market stall) is off to a special event tomorrow at M&S, so I thought I would check out the corporate site for more info. I [...]

Posted by: Matt SamyciaWood on Tuesday, May 19th, 2009

Categories: Branding, Design, Inspiration, Marketing, Websites | 1 Comment »

For days like today

The Metro newspaper today was wrapped in a full advertisement for Candian Tire – it was selling outdoor furniture. I noticed their tagline “For days like today” but didn’t connect with it. It works I feel on a corporate [...]

Posted by: Matt SamyciaWood on Thursday, May 7th, 2009

Categories: Branding | No Comments »

New Vancouver Convention Centre Identity

Last night I visited the the brand new Vancouver Convention Centre for the first time. While there I took special notice of the convention centre’s new identity and its applications. At first I must admit the logo baffled me a bit as [...]

Posted by: Mark Busse on Wednesday, April 29th, 2009

Categories: Branding, Design, Inspiration, Vancouver | 6 Comments »

IE8 Explorer, no cheddar please

To celebrate the launch of Internet Explorer 8 in France, Windows has joined forces with…Speed Rabbit Pizza, a leading pizza company. Explore and devour the IE8 pizza! 8 slices, 8 ingredients, 8 euros. I can totally see the rational [...]

Posted by: Mathilde Salvert on Friday, March 27th, 2009

Categories: Advertising, Branding, Marketing | No Comments »

Light at the end of the tunnel

Some projects can really be both exhausting and very rewarding. After weeks and weeks of hard work, numerous revisions, and a couple of late nights putting the finishing touches (while eating bad delivery food)….we are very proud to [...]

Posted by: Mathilde Salvert on Thursday, March 5th, 2009

Categories: Branding, Featured Project, Industrial Brand | No Comments »

Public Opinion Polls for Design Concepts?

Today I received an email from an old friend who is a beverage marketing consultant who has been working on a beer brand identity with a design firm in Kelowna. I’d not heard of them, but their online portfolio contains some good wor [...]

Posted by: Mark Busse on Wednesday, February 4th, 2009

Categories: Branding, Design | 7 Comments »

G for Generosity, not G for Greed

A great article about corporate giving, long but well worth the read. Has there ever been more urgency for corporations to ditch the greed and embrace generosity? It’s something that countless individuals have already started doing, [...]

Posted by: Matt SamyciaWood on Monday, January 26th, 2009

Categories: Branding, Inspiration, Marketing, Trends | No Comments »

Industrial Brand demo reel music track recording

As we near the final launch of the our new brand identity, we’re putting the final touches on promo items such as a new demo reel. For the music, we asked our good friend and frequent collaborator Alan Wong-Moon to compose an origina [...]

Posted by: Mark Busse on Wednesday, October 22nd, 2008

Categories: Branding, Industrial Brand, Music | 1 Comment »

RT @gdcbc: To honour fallen designer Leo Obstbaum, please contribute to Emily Carr's Memorial Award in his name: (Link)

RT @gdcbc: CBC's tribute to Leo Obstbaum, deceased designer responsible for the 'look' of the #Vancouver2010 #Olympics: (Link)

RT @MarkBusse: People often say I have a big head, but that's hogwash. This photo proves my head is just right: (Link)

Love this diagram of the creative process as a continuum from research (uncertainty) to design (clarity). (Link)

Our newest designer Dana is awesome. You should hear her talk to marketing people when they call. Don't mess with the Dana.

This is the best Olympic training video I have seen to date ;-) (Link)

Missed what it was like to be in Vancouver when Crosby scored the winning goal this weekend? Watch (and listen) to THIS! (Link)

Google acquires Picnik, thus expanding it's dominance in the cloud computing domain. Who needs PhotoShop anymore! (Link)

RT @MarkBusse: @TimeFox is now on Twitter and has released an iPhone app! I just updated some projects hours I forgot to log. #productivity

RT @MarkBusse: How do you define professional success? For me, it has to be working with people that feel more like family than employee ...

Our client Eclipse's brand design is highlighted in an article on page 12 of BIV's 2010 How-To Book: (Link) (PDF available)

BLOG POST: "Using Twitter For Business" can powerful, but can also be a risky proposition if not done well. (Link)

RT @MarkBusse: Yikes! Just found out that the firm who recently beat us on a web project was C&G Partners in NYC! Punching above our weight!

Want one of these spiral clocks. Maybe I will wait until the more economical version is released. (Link)

A fantastic stop motion animation: (Link)