Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Industrial Brand Building brands. By design. ## Sitemaps - [XML Sitemap](http://industrialbrand.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Resources](http://industrialbrand.com/resources) - [Is it time to take your name off the door?](http://industrialbrand.com/is-it-time-to-take-your-name-off-the-door) - [Act like an expert, not a designer](http://industrialbrand.com/act-like-an-expert-not-a-designer) - [Brand positioning: the key to defining your firm](http://industrialbrand.com/brand-positioning-the-key-to-defining-your-firm) - [What’s your brand got to do with it?](http://industrialbrand.com/whats-brand-got) - [Authenticity – the magic ingredient for your brand](http://industrialbrand.com/the-magic-ingredient-for-your-brand) - [Webinar: Don’t become an Accidental Brand](http://industrialbrand.com/upcoming-webinar-dont-become-an-accidental-brand) - [Webinar: What We Learned from Narrowing the Focus of Our Firm](http://industrialbrand.com/webinar-learned-narrowing-focus-firm) - [Branding as business growth – Four formative decisions by Entrepreneur of the Year winner](http://industrialbrand.com/branding-as-business-growth-top-4-formative-decisions-by-entrepreneur-of-the-year) - [Brand Strength Assessment Worksheet](http://industrialbrand.com/brand-strength-assessment-worksheet) - [Manufacturing companies should use online marketing to grow](http://industrialbrand.com/online-marketing-for-manufacturing) - [Don't wing it – social media needs a strategy](http://industrialbrand.com/social-media-needs-strategy) - [Freelance Contractors Or Employees? Does It Matter?](http://industrialbrand.com/freelance-contractors-or-employees-does-it-matter) - [12 Steps Towards being a B2B Thought Leader](http://industrialbrand.com/12-simple-steps-toward-a-thought-leadership-position-in-b2b) - [Five Ways to Build Exceptional Client Loyalty](http://industrialbrand.com/five-ways-to-build-exceptional-client-loyalty) - [Write better blog posts](http://industrialbrand.com/how-to-write-better-blog-posts) - [Seven lessons learned while working with professional service firms](http://industrialbrand.com/seven-lessons-learned-from-working-with-aec-firms) - [Are you struggling to provide consistent and engaging content?](http://industrialbrand.com/providing-engaging-content) - [Recharge your marketing with customer data](http://industrialbrand.com/recharge-marketing-customer-data) - [The power of 'I don't know'](http://industrialbrand.com/the-power-of-i-dont-know) - [A Step-by-Step Guide to Social Media Marketing for AEC](http://industrialbrand.com/step-step-guide-social-media-marketing-aec) - [Social Media for AEC](http://industrialbrand.com/social-media-aec) - [How to Blog Harder and Smarter](http://industrialbrand.com/how-to-blog-harder-and-smarter-in-2013) - [Do Clients Choose Us, or Do We Choose Clients?](http://industrialbrand.com/do-clients-choose-us-or-do-we-choose-clients) - [Design School Delirium](http://industrialbrand.com/design-school-delirium) - [I Have a Proposal For You](http://industrialbrand.com/i-have-a-proposal-for-you) - [Spec Work Is Awesome](http://industrialbrand.com/spec-is-awesome) - [David Berman's New Book Do Good Design](http://industrialbrand.com/david-berman-new-book-do-good-design) - [Branding a branding company](http://industrialbrand.com/branding-a-branding-company) - [Partner for good times and bad](http://industrialbrand.com/partner-for-good-times-and-bad) - [Final Message From Mark Busse, GDC/BC President 2007/08](http://industrialbrand.com/final-message-from-mark-busse-gdcbc-president) - [Getting beyond graphic design](http://industrialbrand.com/are-you-beyond-graphic) - [That's not the colour I approved!](http://industrialbrand.com/thats-not-the-colour-i-approved) - [Ze Frank Interview: Live The Rest Of Your Life Like A Potato](http://industrialbrand.com/ze-frank-interview-live-the-rest-of-your-life-like-a-potato) - [Kick start your social media marketing plan](http://industrialbrand.com/kick-start-your-social-media-marketing-plan) - [No Logo? No Way.](http://industrialbrand.com/no-logo-no-way) - [Design Advice from Uncle Milton](http://industrialbrand.com/advice-from-uncle-milton) - [Is There Anything Canadian About Our Design?](http://industrialbrand.com/is-there-anything-canadian-about-our-design) - [An architectural twist for Vancouver](http://industrialbrand.com/a-twist-for-vancouver) - [Want a Design Job? Passion Matters](http://industrialbrand.com/want-a-design-job-passion-matters) - [Are we still just GRAPHIC?](http://industrialbrand.com/are-we-still-just-graphic) - [Sonic Branding](http://industrialbrand.com/sonic-branding) - [List of company name etymologies](http://industrialbrand.com/list-of-company-name-etymologies) - [Sagmeister: Design, Inspiration and Sea Elephant Blowjob](http://industrialbrand.com/sagmeister_design_inspiration_and_sea_elephant_blowjob) - [Conference Presentations: That's Not What the Description Said!](http://industrialbrand.com/conference_presentations_thats_not_what_the_description_said) - [New Jakes Identity & Website Launched](http://industrialbrand.com/new_jakes_identity_website_launched) - [Method Home: Design for Germaphobes](http://industrialbrand.com/method_home_design_for_germaphobes) - [Inspiration: Randy Pausch's Last Lecture](http://industrialbrand.com/inspiration_randy_pauschs_last_lecture) - [How consistency builds brand loyalty](http://industrialbrand.com/same-same-but-same-how-consistency-builds-brand-loyalty) - [The New Industrial Brand](http://industrialbrand.com/the-new-industrial-brand) - [Looking Back at 2009 as a Design Association Volunteer](http://industrialbrand.com/looking-back-at-2009-as-a-design-association-volunteer) - [Chatwin Engineering Website Launches](http://industrialbrand.com/chatwin-engineering-website-launches) - [Remembering VANOC Design Director Leo Obsbaum](http://industrialbrand.com/remembering-vanoc-design-director-leo-obsbaum) - [New Vancouver Convention Centre Identity](http://industrialbrand.com/new-vancouver-convention-centre-identity) - [Advertising Campaign - Bikram's Metrotown: Hot Yoga For Everyone](http://industrialbrand.com/bikrams-metrotown-hot-yoga-for-everyone) - [Hey Their! Why we all need better grammar](http://industrialbrand.com/hey-their) - [How to create a successful corporate message](http://industrialbrand.com/ass-fruit-how-to-create-a-successful-corporate-message) - [A home business is still a business](http://industrialbrand.com/a-home-business-is-still-a-business) - [I'm a designer, not a writer. WRONG!](http://industrialbrand.com/im-a-designer-not-a-writer-wrong) - [I Wish Vancouver Supported the Design Industry](http://industrialbrand.com/i-wish-vancouver-supported-the-design-industry) - [My Internship at Industrial Brand](http://industrialbrand.com/my-internship-at-industrial-brand) - [Leverage Design as a Business Asset](http://industrialbrand.com/leverage-design-as-a-business-asset) - [Don't be a 'div head'](http://industrialbrand.com/dont-be-a-div-head) - [Branding The Man They Called Jesus](http://industrialbrand.com/branding-the-man-they-called-jesus) - [Designers, Tear Down These Walls](http://industrialbrand.com/designers-tear-down-these-walls) - [Why We Charge More: An Open Letter to Future Clients](http://industrialbrand.com/why-we-charge-more-an-open-letter-to-future-clients) - [Interlink Conference: peer-to-peer web design event kicks off](http://industrialbrand.com/interlink-conference-peer-to-peer-web-design-event-kicks-off) - [Using Twitter For Business Requires Focus](http://industrialbrand.com/using-twitter-for-business) - [Interlink Conference: helping designers help people](http://industrialbrand.com/interlink-conference-helping-designers-help-people) - [To love a ligature](http://industrialbrand.com/to-love-a-ligature) - [Top Trends of 2012 We Are Watching Closely](http://industrialbrand.com/top-trends-of-2012-that-we-are-watching-closely) - [What's with all the interest in Pinterest?](http://industrialbrand.com/whats-with-all-the-interest-in-pinterest) - [10 things you can do to prepare for working with Industrial Brand](http://industrialbrand.com/the-top-ten-things-you-can-do-to-prepare-for-working-with-industrial-brand) - [Do your Facebook fans and Twitter followers really “like” you?](http://industrialbrand.com/do-your-facebook-fans-and-twitter-followers-really-like-you) - [Canstruction 2012](http://industrialbrand.com/canstruction-2012) - [Why Great Design Doesn't Come Fast and Cheap](http://industrialbrand.com/why-great-design-doesnt-come-fast-and-cheap) - [So you think naming is simple?](http://industrialbrand.com/so-you-think-naming-is-simple) - [We'll design a brand identity, but branding is up to you](http://industrialbrand.com/well-design-a-brand-identity-but-branding-is-up-to-you) - [Sustainable business practices are part of our brand](http://industrialbrand.com/sustainable-practices) - [Is communication in your design studio effective or just noise?](http://industrialbrand.com/is-communication-in-your-design-studio-effective-or-just-noise) - [How brands respond when stuff blows up—literally](http://industrialbrand.com/how-brands-respond-when-stuff-blows-up-literally) - [Are Calls To Action really that important?](http://industrialbrand.com/are-calls-to-action-really-that-important) - [Looks Matter More Than You Think: How We Respond to Beauty in Design](http://industrialbrand.com/looks-matter-more-than-you-think) - Looks Matter More Than You Think. Learn why the appearance of a design influences how well it functions. - [Meet Me in Chicago](http://industrialbrand.com/meet-me-in-chicago) - We service likeminded creators in the design community. That's why Chicago is the next step for us. - [You Have to be SMART With Social Media](http://industrialbrand.com/you-have-to-be-smart-with-social-media) - Unless you're SMART about your goal setting, your social media strategy will fail. Set specific, measurable, agreed upon, realistic, and timely goals to get the most ROI on social media. - [On Pablo Ferro, Movie Title Design Magician](http://industrialbrand.com/on-pablo-ferro-movie-title-design-magician) - [To be more interesting people, we need to be more interested in people](http://industrialbrand.com/to-be-more-interesting-people-we-need-to-be-more-interested-in-people) - [You Won't Get a Job After University—Unless You Intern First](http://industrialbrand.com/you-wont-get-a-job-after-university-unless-you-intern-first-that-is) - You won't get a job after university—unless you intern first, that is. Completing an internship gives you a better chance of getting hired after school. - [The Strange Art of Content Marketing](http://industrialbrand.com/the-strange-art-of-content-marketing) - [Sometimes, "Innocent" Marketing Works Best](http://industrialbrand.com/innocent-marketing-works-best) - Innocent has a smart campaign called The Big Knit, which asks consumers to knit wooly hats for the smoothies, with partial proceeds going to the charity Age UK. - [Brand Management 101: Styleguides](http://industrialbrand.com/brand-management-101-styleguides) - Industrial Brand provides clients with an online digital toolkit to manage and maintain their brand standards. - [Watch Your Step Or You'll Trip Over Design Trends](http://industrialbrand.com/watch-your-step-or-youll-trip-over-design-trends) - [My Love/Hate Relationship With Conferences](http://industrialbrand.com/my-lovehate-relationship-with-conferences) - [Keep Our Kids Safe Online. Support Red Hood Project.](http://industrialbrand.com/keep-our-kids-safe-online-support-red-hood-project) - Keep our kids safe online by supporting Red Hood Project, a movement created in the aftermath of Amanda Todd's suicide. - [Get Connected in Vancouver: seven keys to great networking](http://industrialbrand.com/get-connected-in-vancouver-seven-keys-to-great-networking) - [Content on your website doesn't just write itself](http://industrialbrand.com/content-on-your-website-doesnt-just-write-itself) - [Surrey's use of branding has transformed a sprawling suburb into a thriving city.](http://industrialbrand.com/surreys-use-of-branding) - [Styleboards: Saving time, money, and headaches during web design](http://industrialbrand.com/styleboards-saving-clients-time-money-and-headaches-through-the-web-design-process) - Styleboards can make the web design process easier, more economical, and more enjoyable for the client. - [The Ethics of Design](http://industrialbrand.com/the-ethics-of-design) - [Don't forget your staff or risk your branding project failing](http://industrialbrand.com/dont-forget-your-staff-or-risk-your-branding-project-failing) - [Those you want to show your design portfolio to don't have time. Deal with it](http://industrialbrand.com/those-you-want-to-show-your-portfolio-to-dont-have-time-to-see-you-deal-with-it) - [Think Before You Tweet... Or You Might Just Get Fired](http://industrialbrand.com/think-before-you-tweet-or-you-might-just-get-fired) - The wrong tweet could cost you your dignity and your job. - [Are Social Media and Blogging Worth Your Time?](http://industrialbrand.com/are-social-media-and-blogging-worth-your-time) - [When clients don’t 'get it,' it’s your fault](http://industrialbrand.com/when-clients-dont-get-it-its-your-fault) - [Who cares if your website looks good? Employees, for starters](http://industrialbrand.com/who-cares-whether-your-website-looks-good-for-starters-your-employees-do) - These days, employee retention is on the tips of many business owners’ tongues. According to multiple sources, such as Forbes Magazine, the young workforce is not aiming to find a company and sit comfy and stable in any decent position for the rest of their lives. Rather, fresh-faced workers want a job that actually matters to them on a life perspective—something that reflects and adds to their morals, passions, and personal missions. - [Tips to save your online brand from hacking or embarrassment](http://industrialbrand.com/tips-to-save-your-online-brand-from-hacking-or-embarrassment) - Tips to increase security online to save your online brand from hacking or embarrassment like what happened to Burger King and HMV's Twitter feeds. - [Is it time to update your website? Probably.](http://industrialbrand.com/is-it-time-to-update-your-website-probably-here-are-a-few-reasons-why) - When is it a good idea to update your website? Read our key tips for updating your site, and a few reasons why people don't. - [Three traits of successful design managers](http://industrialbrand.com/three-traits-of-successful-managers) - [Ask Clients Or Prospects What They Want](http://industrialbrand.com/the-easiest-way-to-get-rid-of-clients-or-prospects-is-to-not-ask-them-what-they-want-2) - [Dear Design School Grads: Be Authentically You And Harness Creativity And You'll Succeed. No Big Deal, Right?](http://industrialbrand.com/dear-design-school-grads-be-authentically-you-and-harness-creativity-and-youll-succeed-no-big-deal-right) - [The Online Marketing Train is Leaving the Station and AEC Firms Aren't Onboard](http://industrialbrand.com/the-online-marketing-train-is-leaving-the-station-and-aec-firms-arent-onboard) - [Your company is your baby. Learn to let go.](http://industrialbrand.com/your-company-is-your-baby-how-to-learn-to-let-go) - [How to Pick and Choose Clients. 7 Tips for Professional Services Firms](http://industrialbrand.com/how-to-pick-and-choose-clients-7-tips-for-professional-services-firms) - [You don’t need to join a design association to succeed](http://industrialbrand.com/you-dont-need-to-join-a-design-association-to-succeed-2) - [Five Guiding Principles from a Guiding Principal](http://industrialbrand.com/five-guiding-principles-from-a-guiding-principal) - [Lessons learned as an intern at Industrial Brand](http://industrialbrand.com/lessons-learned-as-an-intern-at-industrial-brand) - [The Importance of Clarity in Design](http://industrialbrand.com/the-importance-of-clarity-in-design) - [Changes in the SEO landscape and what it means for your AEC firm](http://industrialbrand.com/changes-in-the-seo-landscape-and-what-it-means-for-your-aec-firm) - [The biggest change we've seen in our industry in the past 10 years: An interview With Our Partners](http://industrialbrand.com/the-biggest-change-weve-seen-in-our-industry-over-the-past-10-years-an-interview-with-our-partners) - [History and Future of Marketing for Architecture Firms](http://industrialbrand.com/history-and-future-of-marketing-for-architecture-firms) - [Quick Survey: AEC challenges ahead?](http://industrialbrand.com/quick-survey-aec-challenges-ahead) - [The Best IB Articles of 2013](http://industrialbrand.com/the-best-of-2013) - [Substance Over Style: Find the best design partner you can](http://industrialbrand.com/substance-over-style-article-in-bivs-adpages) - [Random Acts of Delight in Logos and on Twitter](http://industrialbrand.com/random-acts-of-delight) - [What Are You Investing In This Year? A lesson in perspective and humility.](http://industrialbrand.com/what-are-you-investing-in-this-year-a-lesson-in-perspective-and-humility) - [Tap into Talent? I’d say yes!](http://industrialbrand.com/tap-into-talent-id-say-yes) - [CreativeMornings coming to Vancouver](http://industrialbrand.com/creativemornings-coming-to-vancouver) - [A Client's Guide to Web Design](http://industrialbrand.com/a-clients-guide-to-web-design) - This article explains some of the common questions that clients have about web and interactive design. - [BRANDING IS A VERB, NOT A NOUN.](http://industrialbrand.com/branding-verb-not-noun) - [Webinar: Saying “No” really can increase your business prospects.](http://industrialbrand.com/webinar-saying-no) - [Why Personal Branding Matters](http://industrialbrand.com/personal-branding) - [We Did It At Canstruction Again](http://industrialbrand.com/canstruction-2007) - [Web Tips: Be Ready To Be Hit By A Bus](http://industrialbrand.com/web_tips_be_ready_to_be_hit_by_a_bus) - [The case of the missing $20 bill – where customer service and brand collide](http://industrialbrand.com/the-case-of-the-missing-20-bill-where-customer-service-and-brand-collide) - [The Economy Sucks. So Now What?](http://industrialbrand.com/the-economy-sucks-so-now-what) - [Buxton on Sketching User Experience](http://industrialbrand.com/buxton-on-sketching-user-experience) - [CAPIC: How to Sell Your Work as a Photographer](http://industrialbrand.com/capic-how-to-sell-your-work-as-a-photographer) - [Foodists.ca Launches](http://industrialbrand.com/foodistsca-launches) - [How Design Can Help You Survive a Recession](http://industrialbrand.com/design-can-help-you-survive-recession) - [Henriquez Partners Architects Blog and Website Launched](http://industrialbrand.com/henriquez-partners-architects-blog-and-website-launched) - [Yaaway.com: Jesus without the dogma](http://industrialbrand.com/yaawaycom_jesus_without_the_dogma) - [Can A Building Make You Happy?](http://industrialbrand.com/can-a-building-make-you-happy) - [New Mercury Filmworks Identity Launched](http://industrialbrand.com/new_mercury_filmworks_identity_launched) - [Would you Recognize Genius on Your Way to Work?](http://industrialbrand.com/would-you-recognize-genius-on-your-way-to-work) - [The Church of Branding](http://industrialbrand.com/the-church-of-branding) - [New London 2012 Logo: brilliant or bollocks?](http://industrialbrand.com/new-london-2012-logo) - [Marketing vs Branding Joke](http://industrialbrand.com/marketing-vs-branding-joke) - [I Am Not A Graphic Designer](http://industrialbrand.com/i-am-not-a-graphic-designer) - [Dos and Don'ts of the Design Portfolio](http://industrialbrand.com/dos-and-donts-of-the-portfolio) - [Sorting Award Shows](http://industrialbrand.com/sorting_award_shows) - [New FVRL logo launched](http://industrialbrand.com/new-fvrl-logo-launched) - [New TWU Spartans Identity Launched](http://industrialbrand.com/new-twu-spartans-identity-launched) - [The Elements of Typographic Style Applied to the Web](http://industrialbrand.com/the-elements-of-typographic-style-applied-to-the-web) - [Remembering our Graphic Design Elders](http://industrialbrand.com/remembering-our-graphic-design-elders) - [Website backup isn't sexy, but it's do or die](http://industrialbrand.com/backup-isnt-sexy-a-short-screed) - [Smart Messaging Using 404 Error](http://industrialbrand.com/smart-messaging-using-404-error) - [When to Say No to Design and Branding Projects](http://industrialbrand.com/when-to-say-no) - [The Big Reveal - Poster Art by Bob Masse](http://industrialbrand.com/the-big-reveal) - [Blurring The Line Between Work And Play](http://industrialbrand.com/blurring-the-line-between-work-and-play) - [Innovation: Throwing Design Rules Out The Window](http://industrialbrand.com/throwing-design-rules-out-the-window) - [Getting Real: 37signals on Web App Development Processes](http://industrialbrand.com/getting-real-37signals) - [Finish your design projects with a strong process](http://industrialbrand.com/finish-with-a-strong-process) - [Invite Google Business View into Your Office](http://industrialbrand.com/invite-google-business-view-office) - [Five quick website improvement tips for AEC firms](http://industrialbrand.com/five-quick-website-improvement-tips-aec-firms) - [Five Steps Towards Better Communication Design](http://industrialbrand.com/five-steps-to-communication-design) - [Why should your firm dive deeper into Google Analytics?](http://industrialbrand.com/firm-dive-deeper-google-analytics) - [KA Connect 2015 a great option for AEC firms](http://industrialbrand.com/ka-connect-aec-firms) - [Mark Busse Speaking Engagements](http://industrialbrand.com/mark-busse-speaking-engagements) - [Brand vs. Perks: Can You Spot the Differences?](http://industrialbrand.com/brand-vs-perks) - [An Exercise in Terror: What I've Learned from Narrowing the Focus of My Firm](http://industrialbrand.com/exercise-terror-ive-learned-narrowing-focus-firm) - [Architects spending one out of every six minutes online using social media](http://industrialbrand.com/architects-spending-one-out-of-every-six-minutes-online-using-social-media) - [My first Dreamforce experience: not awesome or phenomenal](http://industrialbrand.com/my-first-dreamforce-experience-not-awesome-or-phenomenal) - [Trends affecting your brand in 2015](http://industrialbrand.com/trends-affecting-brand-2015) - [Six common "patterns" that can affect design and brand identity](http://industrialbrand.com/six-common-patterns-that-can-affect-design) - [Introductions might be the best way to build your business in 2014](http://industrialbrand.com/introductions-might-be-the-best-way-to-build-your-business-in-2014) - [I don't always have all the answers](http://industrialbrand.com/i-dont-always-have-all-the-answers) - [Interesting Vancouver 2014 is coming!](http://industrialbrand.com/interesting-vancouver-2014-coming) - [My Story is THEIR Story](http://industrialbrand.com/my-story-is-their-story) - [How An AEC Website Can Be A Revenue Generating Machine](http://industrialbrand.com/how-an-aec-website-can-be-revenue-generating-machine) - [Do you repurpose content?](http://industrialbrand.com/do-you-repurpose-content) - [Bruce Mau's Incomplete Manifesto For Growth Still Relevant Today?](http://industrialbrand.com/bruce-maus-incomplete-manifesto-for-growth-still-relevant-today) - [Your business seems shallow: an attempt to explain the curse of social media marketing](http://industrialbrand.com/your-business-is-shallo) - [How SEO Can Help Your Firm Grow](http://industrialbrand.com/seo-can-help-firm-grow) - [Connecting your firm’s Google+ Brand Page with the Google Local Page](http://industrialbrand.com/connecting-firms-google-brand-page-google-local-page) - [Dream. Create. Share. Thoughts on Passion, Creativity and Design with Mike Goedecke of Belief](http://industrialbrand.com/dream-create-share-thoughts-on-passion-creativity-and-design-with-mike-goedecke-of-belief) - [Webinar: Build the culture of your firm and your brand will follow](http://industrialbrand.com/webinar-build-culture-firm-brand-will-follow) - [Government exploits students with design contest](http://industrialbrand.com/government-exploits-students-design-contest) - [Should I trademark my business?](http://industrialbrand.com/should-i-trademark-my-business) - [Specialization is the way forward, not something to be feared](http://industrialbrand.com/specialization-is-way-forward) - [Why Brand Authenticity and Storytelling Need to be Adopted by the Architecture Industry](http://industrialbrand.com/brand-authenticity-and-storytelling) - [Copyright: Beware Using Other People's Pictures!](http://industrialbrand.com/copyright-beware-using-peoples-pictures) - [Duplication dangers and downsides of the new DIY culture](http://industrialbrand.com/duplication-dangers-downsides-new-diy-culture) - [Webinar: Lessons learned from renaming AEC firms: A frank discussion](http://industrialbrand.com/webinar-lessons-learned-from-renaming-aec-firms-a-frank-discussion) - [Lessons learned by narrowing the focus of my firm](http://industrialbrand.com/lessons-learned-narrowing-focus-firm) - [Attract new hires with an authentic brand identity, Part 2](http://industrialbrand.com/attract-new-hires-authentic-brand-identity-part-2) - [Attract new hires with an authentic brand identity, Part 1](http://industrialbrand.com/attract-hires-with-brand-identity) - [Be a VancouVoyeur at Vancouver Draw Down](http://industrialbrand.com/be-a-vancouvoyeur-at-vancouver-draw-down) - [Three tips to improve your project management process](http://industrialbrand.com/three-tips-improve-project-management-process) - [Webinar: Three Dead Guys & Associates - Assessing the power of your firm's brand](http://industrialbrand.com/three-dead-guys-associates-assessing-power-firms-brand) - [Key to growth: specialization](http://industrialbrand.com/key-to-growth-specialization) - [You don't need to join a design association to succeed](http://industrialbrand.com/you-dont-need-to-join-a-design-association-to-succeed) - You don’t need to join a design association. What’s the point? Your time is tight as it is—you have Mad Men episodes to catch up on. - [Design School Didn't Tell You...](http://industrialbrand.com/design-school-didnt-tell-you) - [When it Comes to Design Research, Clients Aren’t Really Our Clients](http://industrialbrand.com/design-research-clients-arent-really-our-clients) - [Competitive analysis - a path to mediocrity?](http://industrialbrand.com/competitive-analysis-a-path-to-mediocrity) - [Odds are, you won’t succeed as a designer](http://industrialbrand.com/odds-are-you-wont-succeed-as-a-designer) - [How to start your own design firm and end up with night terrors.](http://industrialbrand.com/how-to-start-your-own-design-firm-and-end-up-with-night-terrors) - [11 Lessons I Learned the Hard Way Managing a Design Firm](http://industrialbrand.com/11-lessons-i-learned-the-hard-way-managing-a-design-firm) - Mark Busse has learned lessons the hard way managing a design firm. Here are 11 of them to save you from wasting time and making mistakes. - [Travel IS school](http://industrialbrand.com/travel-is-school) - [Unpaid internships are harming the design industry - and they’re illegal](http://industrialbrand.com/unpaid-internships-are-harming-the-design-industry-and-theyre-illegal) - [Look behind the wizard’s curtain to find career satisfaction](http://industrialbrand.com/look-behind-the-wizards-curtain-to-find-career-satisfaction) - [When should a designer decline work?](http://industrialbrand.com/when-should-a-designer-decline-work) - [Reinvention: The designer's key to happiness?](http://industrialbrand.com/reinvention-the-designers-key-to-happiness) - [Where do ideas come from?](http://industrialbrand.com/where-do-ideas-come-from) - [5 keys to creativity from John Cleese of Monty Python fame](http://industrialbrand.com/5-keys-to-creativity-from-john-cleese-of-monty-python-fame) - [I hate business cards and so should you](http://industrialbrand.com/i-hate-business-cards-and-so-should-you) - 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