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Posts Categorized: Professional Services

Seven lessons learned while working with professional service firms

We’ve learned a lot working with AEC and professional service firms.  Throughout our work, we’ve noticed seven things that come up repeatedly that organizations should address to improve their businesses. 1. Marketing should not be ignored. Although not typically well-versed in branding and marketing, AEC has historically viewed marketing as a dirty word at worst, a low […]

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Invite Google Business View into Your Office

Hop onto Google, search for ‘Industrial Brand’, and this is what you will see. Do you see the box to the right of all of the search results featuring some basic information about our firm? That box is Google’s knowledge graph, and on top of showing our address, photos, and location, you now also have the option to […]

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KA Connect 2015 a great option for AEC firms

Last May, we attended KA Connect in San Francisco and felt it was one of the best events we’d attended in recent memory. The event, hosted by KA Architecture (creators of the A/E social intranet platform Synthesis) was entertaining, participatory and highly informative mix of ideas, strategies, tactics, and discourse. KA Connect offered wisdom from a range […]

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I don’t always have all the answers

Sometimes, before I am to present or walk into a big meeting, I will ask my colleagues and clients for advice and input. When I prepare to speak to a large group and want to be sure I am hitting the mark, I will usually present more than just my idea or a lone “version” […]

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Lessons learned by narrowing the focus of my firm

The following article was recently published in Design Edge Magazine. What do you want to be known for? It’s a philosophical question, but also a practical one. It’s certainly one designers need to consider and re-evaluate as their careers progress. I’ll never forget the night I decided to take control of my business, the kind […]

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Brand positioning: the key to defining your firm

When it comes to business, it’s important for everyone to understand how much your brand positioning matters. Wikipedia defines brand positioning as “identifying and attempting to occupy a market niche for a brand, product or service.” This is how you begin to craft your brand identity and is a crucial starting place for the branding […]

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History and Future of Marketing for Architecture Firms

AEC professionals are typically apprehensive to try anything new and there is a long tradition of naming their firms after founding partners and pointing to past accomplishments as marketing. It is easier to be understand and be empathetic to AEC clients when we take a moment to look at the factors that played a significant role in the history of marketing in architecture.

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Kick start your social media marketing plan

If you’ve read any of our most recent blog posts, you’ll realize that one of the biggest changes in the architecture, engineering, and construction (AEC) industry right now is online marketing. While an online marketing strategy is made up of many parts, including a firm’s website, blog, search engine optimization (SEO), and email marketing, one […]

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