Let’s admit it: marketers are in an online rat race. As all of us with an internet connection and a functioning pair of eyes know, marketers are stumbling over each other to get 100,000 more views on their videos than their competitor, to engage more fans on facebook, to get more twitter followers retweeting their posts. Is social media marketing worth the time that marketers are putting into it? Well, we don’t know for sure yet (it’s all too new), but the logical answer still remains: the platform you’re marketing on doesn’t matter—your marketing ingenuity makes or breaks your campaign. It’s rare that we as consumers see a marketing campaign that truly connects with us and wins us over. Amongst all the bland, cheeseball marketing we see, it’s rare to find something special—so when something like Innocent comes along, we fall in love.
Read This ArticleOver 220 million people have seen this video, have you? Finding and creating good content seems like such a crapshoot when something like this blows up to be a bigger deal than Linsanity. It can be overwhelming to so many of us, mainly because it’s time-consuming, it’s frustrating, and we feel like we are behind […]
Read This ArticleThere is no doubt that social media networks have immensely changed our lives. We are able to communicate with each other at the click of a button and can capture and share moments that we previously couldn’t. However, something about this interconnectivity is still unable to reach its full potential. Why do we find ourselves scrolling through oceans of Facebook status updates before bedtime like zombies? Why are our Instagram feeds little more than a bland collage of cats, dinners, and feet on beaches?
Read This ArticleThere’s no denying it. There’s no hiding from it. There’s no escaping it. Social media is everywhere. And in some cases, social media can make or break a business. When was the last time you went to the little bar around the corner from your office? Not since an army of Yelp reviewers made sure […]
Read This ArticleTrend #1: Mobile The ongoing buzz around mobile marketing is for good reason. A study conducted by Nielsen reported that 45% of Web mobile use is spent checking email and 25% is spent playing games. Combine that with the fact that there are 5 billion mobile devices worldwide, and you’re looking at an enormous audience. […]
Read This Article“We need a Facebook page and a Twitter account, right?” ask many of our clients these days. Much like clients who want news sections or blogs as part of their websites, our answer is always “It really depends.” If social media channels are where a majority of your audience is spending their time, then yes, […]
Read This ArticleIf you didn’t catch the grammatical error in the title of this post (or the many in the photo for that matter), read on… Unlock the latch and propping open the lid of my secret chest of pet peeves and you’ll see that nothing irks me more than the flagrant misuse of versions of “there”, […]
Read This ArticleAt last year’s Flashforward conference, I was impressed by the presentation on “sonic branding” given by Dave Schroeder of PilotVibe. The very idea that jingles, start up sounds and sounds effects in ads are carefully crafted to immediately differentiate one brand from another or to appeal to a certain audience is interesting to me. And […]
Read This ArticleAn oldie but a goodie we used to tell potential clients about the difference between marketing, PR, advertising, and branding. The only thing I might add to this joke is a line about design, something like: “You look like you’re hung like a horse—you must be a great lover.” [kudos Cory for the link]
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