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Posts Categorized: Marketing and Brand Identity

Manufacturing companies should use online marketing to grow

Online marketing isn’t a magical solution that instantly generates revenue or boosts sales 100 per cent — but it is a valuable tool and untapped resource manufacturing clients miss out on. It’s a new way of thinking and a new way of doing business, and it can seem like a lot of work to implement. But […]

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Authenticity – the magic ingredient for your brand

When you attend marketing seminars, or listen to a webinar, some of the speakers and presentations are inspirational and refreshing. Some are not and come across as fake and shamelessly self-serving. All of this is due to one main reason: a lack of authenticity. Authenticity is a popular term among marketers. The fact is, consumers and clients […]

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Don’t wing it – social media needs a strategy

If there is one thing we have learned from our clients and our own experience regarding the success of social media, it’s that a proper web strategy is crucial. Otherwise, social media can become over-whelming and time-consuming. Not all companies need every social media platform and not all companies want them. So plan it out. If you’re […]

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Seven lessons learned while working with professional service firms

We’ve learned a lot working with AEC and professional service firms.  Throughout our work, we’ve noticed seven things that come up repeatedly that organizations should address to improve their businesses. 1. Marketing should not be ignored. Although not typically well-versed in branding and marketing, AEC has historically viewed marketing as a dirty word at worst, a low […]

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Why should your firm dive deeper into Google Analytics?

You need to know real information and numbers about people visiting your website and engaging with your content to ensure you’re using your online presence effectively. This information is available to you: Google analytics, and other forms of digital tracking, are accessible and can help you reach your online and offline business goals. Why do I need to […]

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Invite Google Business View into Your Office

Hop onto Google, search for ‘Industrial Brand’, and this is what you will see. Do you see the box to the right of all of the search results featuring some basic information about our firm? That box is Google’s knowledge graph, and on top of showing our address, photos, and location, you now also have the option to […]

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What’s your brand got to do with it?

We recently conducted a webinar about branding your firm. This was our most successful webinar to date, and we had a number of people interested in learning more. Here are a few of the most asked questions from the webinar, along with some content we didn’t get a chance to cover. Define a brand. Words […]

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Government exploits students with design contest

The Government of Canada is exploiting students, harming the Canadian design industry, and potentially putting the country’s brand identity at risk, all in the name of “engaging youth”. In 2017, Canada celebrates 150 years since Confederation. This is an opportunity to build national pride and create a lasting legacy, while showcasing great Canadian design. The government’s […]

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I don’t always have all the answers

Sometimes, before I am to present or walk into a big meeting, I will ask my colleagues and clients for advice and input. When I prepare to speak to a large group and want to be sure I am hitting the mark, I will usually present more than just my idea or a lone “version” […]

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Lessons learned by narrowing the focus of my firm

The following article was recently published in Design Edge Magazine. What do you want to be known for? It’s a philosophical question, but also a practical one. It’s certainly one designers need to consider and re-evaluate as their careers progress. I’ll never forget the night I decided to take control of my business, the kind […]

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Are you struggling to provide consistent and engaging content?

Online marketing, and in particular social media, is something many firms struggle to understand. It can be hard to discern why it matters to them and their audiences. We have addressed this in the past with whitepapers and encouraged firms to start making inroads into platforms that are becoming a must for modern work environments. Even if […]

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