Menu

Posts Categorized: Corporate Identity

The power of ‘I don’t know’

“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what graphic designers do too much? Design graphics. Graphic designers tend to dive into projects without questioning or validating the problem at hand, as though they have all the information and training needed to solve the problem […]

Read This Article

Attract new hires with an authentic brand identity, Part 1

All I remember about the first day of my first real job out of college is being scared about screwing up, terrified I had broken the camera card reader and totally confused about the phone system. It was a Saturday morning, and I was the only reporter on shift. Orientation the day before had included […]

Read This Article

Brand positioning: the key to defining your firm

When it comes to business, it’s important for everyone to understand how much your brand positioning matters. Wikipedia defines brand positioning as “identifying and attempting to occupy a market niche for a brand, product or service.” This is how you begin to craft your brand identity and is a crucial starting place for the branding […]

Read This Article

I hate business cards and so should you

The following article by Mark Busse was published on January 31, 2014 in Design Edge Canada Magazine. How I fondly recall the day my very first box of business cards landed with a thud on my desk. It was my first job after university and I was so damned proud to see those letters after […]

Read This Article

My Story is THEIR Story

How smart or talented I am doesn’t mean much without surrounding myself with high calibre professionals. These are some of the people who deserve recognition for my story.

Read This Article

Do you repurpose content?

Believe it or not, everyone does it. You should be too. Whether you’ve got piles relevant existing content to re-purpose, or you’re starting with ideas built from scratch, you need to have a content strategy and stick within the parameters of that plan. When developing your strategy, be very clear on the following: Your Business goals […]

Read This Article

12 Steps Towards being a B2B Thought Leader

If you want to be seen as a thought leader in your industry, what do you need to do? Many of our clients are unsure if social media is relevant or worth their time. Many professional service firms are pressed for time themselves and find it hard to keep up. There are specialty B2B service providers that can provide content support, […]

Read This Article

Act like an expert, not a designer

The following article by Mark Busse was published on December 9, 2013 in Design Edge Canada Magazine. As a young design producer I was convinced my job was to keep clients happy. To service them to death. To deliver what they asked for on time, on budget, and with a smile. I also thought it […]

Read This Article

Key to growth: specialization

The following article by Ben Garfinkel is published in the December 2013 print edition of Design Edge Canada Magazine. Pick up your own copy to read the full article or you can download the full PDF here. Key to Growth: Specialization Ask yourself this question: would I rather be one of six firms invited to […]

Read This Article