Recently a prospective new client asked us some rather pointed questions about the nature of what we provided as brand designers, the difference between branding and marketing, brand identity, as well as some other rather insightful queries. This client was a privately owned, relatively young company experiencing success and growth in their industry, but recognized […]
Read This ArticleSeparating Church and State (of Mind). At some point in our lives, each of us learns the lesson that discussing religion or politics in mixed company can backfire.
Read This ArticleLast night I visited the the brand new Vancouver Convention Centre for the first time. While there I took special notice of the convention centre’s new identity and its applications. At first I must admit the logo baffled me a bit as group of us stood looking up at the huge colourful logo on the […]
Read This ArticleWe’re proud to have designed the new brand identity and website for Jakes Construction. A contracting company that started fifteen years ago with one man named Jake, this family-owned company grew to be one of the largest construction firms in the Fraser Valley. Their previous identity no longer represented the large group of professionals or […]
Read This ArticleOnce upon a time, logos were no big deal. Consider that Nike founder Phil Knight picked up his company’s legendary swoosh from a graphic-design student for a mere 35 bucks. That was in 1971. And thanks partly to that purchase, sneakers and company symbols have never been the same. No logo? No way. “Your logo […]
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