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Posts Categorized: Branding Process

History and Future of Marketing for Architecture Firms

AEC professionals are typically apprehensive to try anything new and there is a long tradition of naming their firms after founding partners and pointing to past accomplishments as marketing. It is easier to be understand and be empathetic to AEC clients when we take a moment to look at the factors that played a significant role in the history of marketing in architecture.

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The Importance of Clarity in Design

How do you measure design? Valuating (and evaluating) design can be difficult as it isn’t easy to just assign criteria to empirically and impartially quantify—it is often what is “felt” that makes a particular design effective or not. No two people value design in the same way. There is no ruler we can all use. […]

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Photo by Eva Rinaldi via Flickr

Your company is your baby. Learn to let go.

All of us can find articles peppered with generic advice like this: Develop your brand identity. Stay true to your business model. Push the boundaries. Stick to your core competencies. Allow for growth and innovation. Don’t lose track of who you are. Let go of your initial ideas of what you should be doing. Think […]

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Ask Clients Or Prospects What They Want

They came. They saw. They left. You might think you know what your customers and prospects want. So many companies and firms operate under assumptions that have worked for them in the past. If you want to change something, have you asked your customers about it? I am not talking about big changes like adding […]

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The Ethics of Design

Ethics. We all have them, whether we are directly in tune with them or not. Naturally, our ethics translate into our work, sometimes before we even realize it. That’s why it’s important to maintain awareness of the ethics we exercise in communication design, whether we’re the designers or the client. If we don’t pay attention, […]

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Styleboards: Saving time, money, and headaches during web design

Most businesses these days are familiar with the process of identity design; they either have experience working with a design agency in the past, or have a rough understanding of the process. However, when it comes to web design and development, it is often a different story. The fact is, there are many different barriers to a successful project for both designer and client.

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